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Puskar Kumar Gupta
Lead Customer Insights || Review Analyst || International Business Operations at OYO || Ex- Foodpanda || Ex- Canon
Professional Background
Puskar Kumar Gupta, also known as Arambol Bossh, is a seasoned Customer Experience Analyst bringing a wealth of knowledge in customer loyalty and marketing. His professional journey has encompassed diverse roles focused on enhancing customer experiences through innovative marketing strategies and effective project management. With extensive experience in customer marketing, he has played a pivotal role in implementing and supporting multi-channel marketing campaigns across various platforms, including online, offline, e-commerce, and mobile environments.
Puskar's career highlights include his instrumental contributions to successful marketing campaigns for notable brands, including the launch of Foodpanda Express Meals and the strategic partnership between Foodpanda and IRCTC in India. His unique approach combines data-driven insights with a deep understanding of customer needs, positioning him as a key player in the development and execution of impactful marketing initiatives. His passion for crafting high-quality strategies ensures that marketing efforts not only resonate with audiences but also drive significant billings and customer engagement.
Education and Achievements
Puskar Kumar Gupta's educational background laid a strong foundation for his analytical skills and technical prowess. He studied high school physics at N P N I C and mathematics at S V M H S S, where he first developed a keen interest in analytical thinking and problem-solving solutions.
Puskar's diverse professional trajectory includes prominent roles at leading organizations, highlighting his adaptability and proficiency in various business disciplines. He served as the Lead Customer Insights and Review Analyst in International Business Operations at OYO, where he was responsible for deriving actionable insights to enhance customer satisfaction and drive operational efficiency. His tenure at Delivery Hero as the Lead Customer Insights and NPS & Review Analyst in Sales Operations further showcased his expertise in analyzing customer feedback and improving service delivery.
During his time at Hero Mindmine and Canon India as a Senior Business Operations Analyst, Puskar honed his analytical skills and gained valuable experience in streamlining business operations and maximizing resource utilization. His early career experiences at Concentrix and Tridat Technologies Pvt. Ltd. provided him with a solid grounding in research and development, along with operational responsibilities that set the stage for his future success.
Skills and Specialties
Puskar Kumar Gupta's diverse skill set is a testament to his versatility and depth of knowledge in marketing and project management. Some of his core competencies include:
- Direct Marketing: Creating targeted marketing campaigns that resonate with specific audiences.
- Digital Marketing: Leveraging online platforms to enhance brand visibility and foster customer engagement.
- Mobile Marketing: Strategizing mobile-focused marketing initiatives to capitalize on the growing trend of mobile commerce.
- Marketing Operations: Developing processes to optimize marketing activities and improve efficiency.
- Campaign Management: Overseeing marketing campaigns from conception to execution, ensuring alignment with business goals.
- Customer Relationship Management (CRM): Building and maintaining strong relationships with customers to enhance loyalty and satisfaction.
- Data Analysis: Utilizing analytical tools such as SAS, OLAP, VBA, and SQL to derive insights that inform marketing strategies.
- Technical Project Management: Managing IT and business projects with a focus on capability development and stakeholder communication.
Puskar's ability to build strong relationships and engage constructively with diverse stakeholders is coupled with his strategic mindset and problem-solving skills, making him a valuable asset for any organization. His desire to create simple and innovative strategies that result in measurable impacts demonstrates his commitment to excellence in his field.
