Sign In

Pytrik Schafraad

Assistant Professor Corporate Communication

Pytrik Schafraad is an Assistant Professor at Tilburg University, specifically in the Department of Communication and Cognition within the Tilburg School of Humanities and Digital Sciences (TSHD).12 He specializes in corporate communication and began his role as an assistant professor in this field in September 2023.6

Academic Background and Expertise

Dr. Schafraad holds a Master's Degree in Sociology from Vrije Universiteit Amsterdam, which he completed in September 1998.3 His areas of expertise include:

  • Communication Science Theory
  • Public Relations
  • Media Relations
  • Crisis Communication
  • Diversity & Inclusion
  • Sustainability Communication2

Research and Teaching

As an academic, Schafraad is involved in both teaching and research. His research interests lie in the fields of:

  • News
  • Journalism
  • Public Relations
  • Social Science Methodology (qualitative and quantitative content analysis)5

He has been cited by other researchers in the field, particularly for his work in communication science, journalism studies, and public relations.7

Professional Profile

Pytrik Schafraad maintains a professional presence on various platforms:

  • His LinkedIn profile can be found under the username pytrik-schafraad-8a3610b5
  • He has a ResearchGate profile where he connects with other researchers and shares his work4
  • His publications and citations can be tracked through Google Scholar7
  • He has an ORCID identifier (0000-0003-4584-0284) for his academic contributions8

At Tilburg University, Dr. Schafraad is part of a diverse faculty in the Department of Communication and Cognition, contributing to the department's research and educational mission in the field of corporate communication.

Highlights

Apr 9 · linkedin

Hi scholars into climate change/sustainability communication. We are organizing a conference on just that topic called Communicating climate hope: Coutering eco-anxiety and climate doomism in research and practice. Check out the call for papers here!

Feb 12 · linkedin

Last Friday @ #etmaal we presented our ongoing research project on how organizations communicate about diversity & inclusion. Today, we can share our latest paper in this project has been published 'online first' in Public Relations Review.

The paper reports on the development and validation of a tool that enables researchers to analyze social media posts on (a) whether they address any diversity & inclusion issue, (b) whether they address cultural & ethnic diversity, gender diversity, or LGTBQ+ diversity and (c) if they apply one or more of the diversity perspectives - which explain the motivation to increase and preserve diversity in the organization: the moral perspective, market perspective, or innovation perspective (Ely & Thomas, 2001).

Related Questions

What are Pytrik Schafraad's main research interests?
What courses does Pytrik Schafraad teach at Tilburg University?
How can I contact Pytrik Schafraad directly?
What are some notable publications by Pytrik Schafraad?
What is Pytrik Schafraad's educational background?
Pytrik Schafraad
Pytrik Schafraad, photo 1
Pytrik Schafraad, photo 2
Add to my network

Location

Amsterdam, North Holland, Netherlands