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Raaj Kaushal
Creative Director - Producer I Creative Producer - Executive Producer - Head of Programming I Film and OTT Series - Screenwriter - Yoodlee Films, Saregama India I Zee Network Americas - Zee TV India - Sony Pictures Ent.
Professional Background
Raaj S Kaushal is a seasoned Senior Creative Professional with a wealth of experience spanning over 15 years in the dynamic realms of feature films, television shows, and digital OTT (Over-the-Top) series. His extensive portfolio encompasses both fiction and non-fiction genres, showcasing his versatility and adaptability in various creative landscapes, especially within Indian and global markets. He has made noteworthy contributions to factual entertainment and reality series, affirming his status as a significant player in the entertainment industry.
Throughout his career, Raaj has taken on pivotal roles in project development and management. His core competencies include show-running, creative direction, and executive production, all underscoring his comprehensive understanding of what it takes to bring high-quality content to life. As a business development expert, Raaj excels in product development across feature films, television channels, and OTT digital series, ensuring that projects are not only imaginative but also commercially viable.
Raaj’s bold 360-degree project management approach has allowed him to steer complex productions from conception to completion. With a keen eye for detail and a passion for storytelling, he has honed his skills in screenwriting and script doctoring, offering invaluable insights that enhance narrative quality. He is deeply involved in content creation and video production, adeptly managing teams across multiple locations and diverse cultural backgrounds, fostering a collaborative environment that sparks creativity and innovation.
Moreover, Raaj is recognized for his expertise in content acquisition, aggregation, channel branding, and promotion, effectively monetizing content in both Indian and overseas markets. He has pioneered content creation strategies that cater to various genres, formats, languages, and territories, establishing himself as a go-to expert in the industry.
Education and Achievements
Raaj’s educational background includes a Bachelor of Commerce (Honors) from Delhi University, where he gained a solid foundation in commerce, further enhancing his business acumen within the media industry. His early educational journey took place at St. Columba's School in New Delhi, where he excelled in subjects such as English, Mechanical Drawing, Mathematics, Physics, and Chemistry, fostering a well-rounded skill set that would benefit him throughout his career.
His professional journey has been adorned with significant milestones, including his current role as Senior Creative Producer at Yoodlee Films, a subsidiary of Saregama India Ltd. In this capacity, Raaj oversees the production of films, OTT series, and events, playing a pivotal role in shaping the creative vision of the projects.
Prior to this, Raaj was the Founder and Director of RSK PICTUREZ, where he explored innovative approaches to content creation. His tenure as Creative Producer for OTT series at Yoodlee Films further solidified his reputation, granting him the opportunity to lead projects that resonate with diverse audiences.
Raaj’s impactful career also includes prestigious positions at Zee Entertainment Enterprises Limited, where he served as Head of Programming for the Americas, guiding the programming strategies for a leading media organization. His experience as AVP of Programming for International Business and Creative Consultant at Zee showcased his ability to bridge cultures through media.
Achievements
As a Senior Executive Producer at Sony SAB under Sony Pictures Entertainment, Raaj successfully navigated numerous high-stakes projects, reaffirming his knack for producing compelling content that engages viewers. His role as the Creative Director for the 8th Indian Telly Awards at Sony Pictures Networks India highlighted his expertise in managing large-scale events while fostering talent recognition within the industry.
Raaj’s earlier stints included notable contributions at B.A.G Films & Media, where he served as Creative Director, and at Miditech, where he worked as an Associate to the Development Head for Fiction. Through these diverse roles, he honed his skills in production and creative direction, laying the groundwork for his future successes.
In addition to his production expertise, Raaj’s background as a freelance screenwriter and his experience as a performing artist—encompassing acting, emceeing, voiceovers, and radio jockeying—reflect his multifaceted talent and passion for the arts. His diverse experiences have not only enriched his professional capabilities but have also deepened his understanding of audience engagement and narrative development across various platforms.
Raaj S Kaushal continues to innovate and inspire in the entertainment industry, contributing to compelling storytelling that resonates across borders, and positioning himself as a creative leader in the competitive landscape of film and television.
