Suggestions
Rabi Gupta
🎁 Helping businesses send truly personalized gifts to retain/grow customers at scale 🎁
Rabi Gupta is the co-founder and CEO of Evabot (Eva AI), an AI-powered corporate gifting platform.12 He founded the company in 2016 with his co-founders after moving to Silicon Valley.23 Prior to Evabot, Gupta was the co-founder and CEO of iCouchapp, which was acquired by Vidooly in 2016.14
Evabot uses AI to personalize corporate gifts, helping businesses build authentic relationships with clients and employees.23 The company has served over 1,000 businesses, including major corporations like Facebook, Microsoft, Oracle, AT&T, and Cigna.2
Gupta's professional background includes:
- Fellow at The Royal Society of Arts (RSA) since August 20164
- Member of Boost VC, which is an accelerator, advisor, and investor in Evabot4
- Entrepreneur in Residence at Boost VC from April to August 20174
- Software Systems Engineer at Wipro Technologies from October 2006 to April 20104
He holds a B.Tech in Electronics and Communications from BIT.4 Gupta's LinkedIn username is rabigupta, as mentioned in the query.
Highlights
“In the competitive world of sales, breaking through the noise and securing meetings can feel like an uphill battle. However, mastering one key skill has significantly boosted my success rate: account research.” - Vin Matano 🐝,
In our recent discussion, Vin shared how he managed to double his meeting bookings and achieve an impressive 24% reply rate on cold outbound using account research and AI.
Here’s how :
1️⃣ Avoiding Common Pitfalls -- Skip irrelevant facts and focus on professional details that matter to your outreach. -- Don’t overload your first email with too much information—spread out your insights. -- Limit your research time to 20 minutes to avoid getting stuck in analysis paralysis. -- Expand your research beyond LinkedIn—explore company websites, news articles, and more.
2️⃣ Researching the Prospect -- Surface-level personalization (like hobbies) is a nice touch but has minimal impact. Dive into role-related insights instead -- Use high-value insights, like quotes or shared content, to craft messages that truly resonate. 3️⃣ Understanding the Account -- Assess the company’s fit with your solution. -- Dive into public info like earnings reports and job postings for deeper insights. -- Stay updated on recent news to align your pitch with the company’s focus.
Vin also leverages AI tools like Evabot to automate and enhance his account research.
As he puts it, “Account research can be time-consuming, but I’ve found that leveraging AI tools can streamline the process... By integrating AI into my workflow, I can maintain high-quality outreach without the extensive manual effort.”
I highly suggest giving Vin’s approach a try. By fine-tuning your account research and embracing AI, you might find yourself booking more meetings than ever before.
We have written a detailed newsletter “How to book 2x more meetings with Account Research” covering our entire conversation with Vin.
Link in the comments…
For any new product that creates a new workflow instead of fitting into an existing one, the biggest challenge is to build a new behavior.
Companies using Evabot AI for Sales Outbound 2.0 all already seeing more than 80% BDRs and AEs, not only embracing the product but quickly becoming daily active users (DAUs) which is really hard to achieve for an enterprise product.
Super pumped!
