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Rachael McLean
Director Product at ViacomCBS (CSPO)
Professional Background
Rachael McLean is a distinguished leader in the field of digital media, bringing together a wealth of experience from both startups and established media brands. With a strong focus on aligning product development with business objectives, Rachael has expertly navigated the evolving landscape of digital content, including OTT, mobile applications, and original programming for acclaimed entertainment networks. Her impressive career includes pivotal roles where she implemented innovative strategies for audience growth, platform expansion, and digital engagement. Notably, Rachael has directed product development at ViacomCBS, steering initiatives that not only enhance user experience but also drive profitability and market presence. Her previous experience includes leadership roles at major organizations where she tackled complex challenges, oversaw budgets, and led multi-faceted teams toward success.
Rachael's unique approach as a 'team matchmaker' has distinguished her within the industry. She excels at recognizing talent across technology, UI/UX, marketing, and product teams, ensuring that the right people come together to create impactful digital experiences. Her motivational leadership style and ability to foster collaboration have proven essential in delivering award-winning digital content across entertainment domains including film and eSports.
Education and Achievements
Rachael's extensive education has greatly contributed to her success in digital media. She completed the Executive Program at Singularity University in 2013, which laid a foundation for her deep understanding of innovative technologies and their applications in business. Further enriching her skill set, she pursued studies at Southern New Hampshire University and Harvard Business School, fortifying her knowledge in business strategy and operations. Rachael began her academic journey in Journalism at New York University, where she honed her communication skills, which have remained vital throughout her career.
Rachael's notable achievements range from spearheading product launches to managing complex media campaigns. As the Senior Vice President of Product and Operations at USMT Digital, Rachael successfully guided a multitude of digital initiatives that catered to broad audiences, demonstrating her ability to lead in highly competitive environments. In her role as Vice President of Digital Media at both Juntobox Films and News Corp, she played a crucial role in enhancing digital capabilities, driving viewer engagement, and facilitating cross-platform synergies. Rachael's contributions have been recognized through various awards, highlighting her influence as a digital leader in entertainment and eSports.
Key Achievements
Rachael has consistently demonstrated her capability in overseeing product development and launching robust digital content. Some of her key achievements include:
- Successful Launches of OTT and Mobile Apps: She led the creation and planning for the launch of original 24/7 entertainment networks on mainstream platforms such as Roku, Apple TV, Amazon, iOS, and Android, significantly expanding availability and engagement.
- Data-Driven Strategies: Rachael is recognized for her data-driven approach to strategy and planning, leveraging analytics to inform product development and marketing initiatives. This has enabled her teams to align closely with audience preferences and drive successful campaigns.
- Leadership in Digital Media: Her former roles in MTV International Digital at ViacomCBS and various vice presidential positions in digital media have empowered major brands to enhance their digital presence, resulting in increased market share and a loyal audience base.
- Expertise in Agile Product Development: Rachael is known as an agile product expert; this has allowed her to champion agile methodologies across different teams, fostering adaptability and higher efficiency in product launches.
- Building Strategic Partnerships: Rachael has been instrumental in crafting stakeholder presentations and pitches, establishing strong partnerships that have led to fruitful collaborations. Her ability to cultivate relationships is a hallmark of her career.
- Crowdsourced Digital Innovations: By leading initiatives like a film crowdsourcing subscription platform and structuring TV award shows within the eSports gaming leagues, she has been at the forefront of interactive entertainment.
Overall, Rachael McLean’s impressive capabilities span a multitude of areas within digital media and product development, with her comprehensive educational background, extensive industry knowledge, and unwavering commitment to excellence shaping her exceptional career in this dynamic field.
