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Rachael Pay

President Health EMEA & APAC Integration Lead at Weber Shandwick

Rachael Pay is the President of Health for EMEA (Europe, Middle East, and Africa) and APAC (Asia-Pacific) Integration Lead at Weber Shandwick, a global public relations firm.12 She is a prominent figure in the healthcare communications industry, recognized for her innovative work in women's health and health equity.5

Pay has been instrumental in addressing gender disparities in healthcare. She introduced Weber Shandwick's Women's Health Indicator, a tool that identifies gender gaps in health by analyzing data across media, society, and policy.1 This initiative aims to highlight areas where women's health issues are underrepresented in public discourse.

In March 2024, Pay discussed the importance of challenging AI biases in healthcare to ensure that women's health concerns are adequately addressed.3 She has also been involved in launching CORE (Community Offer Respect and Ease), a strategic planning model focused on improving health equity through communication, particularly for low-income and ethnic minority patient communities.4

Pay's contributions to the field have earned her recognition in PRovoke Media's Innovator 25 for EMEA, highlighting her pioneering work in health communications.5

Highlights

The Weber Shandwick Collective Announces The Launch ...

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Rachael Pay
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Location

London, England, United Kingdom