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Rachael Yaeger
Co-Owner at Human NYC, Motelier Roscoe Motel, teaching at SVA & Parsons, reader, hiker, dog mom. Our next Likeminds.camp is Sept 19-21, 2025!
Rachael Yaeger is the co-founder and producer at Human NYC, a creative agency based in New York City. Originally from upstate New York, she has spent over a decade in NYC, where she has developed a diverse portfolio of projects and ventures.
Professional Background
- Co-Founder of Human NYC: Rachael co-founded Human in 2013 alongside Michael Ray. The agency began as a development shop and has evolved into a full-service creative studio specializing in branding, design, and digital development. Human works with various clients, including notable brands like Bobbie baby formula and Shopify's Hydrogen.135
- Entrepreneurial Ventures: Beyond her role at Human, Rachael is involved in multiple entrepreneurial projects. She has launched initiatives such as The Working Pair, which highlights creative partnerships, and is also a co-founder of the Roscoe Motel. Additionally, she has interests in sustainable practices, such as a chicken coop startup.247
- Teaching and Mentorship: Rachael teaches at institutions like the School of Visual Arts (SVA) and Parsons, sharing her expertise in design and entrepreneurship with the next generation of creatives.6
Education
Rachael holds a Master's degree in Marketing from Regent's University London and a Bachelor's degree in Communication from Flagler College.6
Personal Insights
Rachael describes herself as an entrepreneur at heart, balancing her roles as a business owner, creative leader, and project manager. She emphasizes the importance of intuition and self-growth in her professional journey.2 Rachael is also passionate about outdoor activities, reflecting her upbringing near the Adirondack Mountains, where she developed a love for nature.2
In summary, Rachael Yaeger is a multifaceted entrepreneur whose work at Human NYC reflects her commitment to creating meaningful brands while fostering collaboration and creativity within her community.
Highlights
Trend report: Mike has deemed boucle will “crash and burn”






