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Rachel Blumenthal
Founder Rockets of Awesome / Entrepreneur / Investor / Operator
Rachel Blumenthal is a successful entrepreneur and business leader based in New York City. She has been a Member of the Board of Directors at Heyday since February 2018.1 Blumenthal is known for founding and leading several companies in the fashion and children's retail industries.
Career Highlights
- Founder and CEO of Rockets of Awesome (2016-2022), a children's apparel brand offering personalized shopping experiences.14
- Founder and CEO of Cricket's Circle (2012-2016), a resource for new and expectant parents.14
- Founder and CEO of Rachel Leigh LLC (2004-2012), a fashion jewelry brand sold in over 300 stores worldwide.1
- Began her career in Public Relations at Yves Saint Laurent (2002-2004).13
Education and Board Memberships
Blumenthal graduated from Tufts University with a degree in Economics and Political Science.4 She currently serves on several boards and advisory councils, including:
- Member of the Board of Advisors at Derby Entrepreneurship Center at Tufts (DEC) since July 2022.1
- Director's Council member at Jay H. Baker Retailing Center - The Wharton School since May 2017.1
- Board member of The Good+ Foundation since January 2011.14
Entrepreneurial Approach
Blumenthal is known for creating brands that solve problems for consumers, particularly parents.2 She focuses on building authentic brands and businesses, using insights from her experiences as a mother and feedback from her customer communities to drive innovation.24
Rachel Blumenthal lives in New York City with her husband Neil Blumenthal, co-founder of Warby Parker, and their two children.4



