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Rachel Brooks

Head of Product Equity at Instagram

Rachel Brooks has held multiple positions at Instagram and Meta (Instagram's parent company) focusing on product and business marketing. She also has experience at Spotify.2

Experience and Roles::

  • Product Management Lead for Instagram's Equity Team: Led the strategic direction and execution of how the platform addresses equity.4
  • Head of Business Marketing, Instagram Monetization: Brooks lead brand and integrated marketing to the global advertiser audience.2
  • Brand Marketing Manager at Instagram: She defined the Instagram value proposition and benefits to the business audience and owned the global brand marketing program to amplify the brand through owned, earned, and paid media.2
  • Business Marketing Manager - Product at Instagram: She developed product marketing strategies to help businesses connect to their audiences on Instagram.2
  • Associate Director, Business Brand Marketing at Spotify: As of July 2023, Brooks is in this role.2

Instagram Equity Team:: Brooks was the Product Lead, Equity and part of the Instagram Equity team formed to address challenges that people from marginalized backgrounds may face on the platform.1 In this role, she focused on the advancement of marginalized people at Instagram.5 One of the team's first priorities was to address concerns raised by Black users.1

Education::

  • Master of Business Administration (M.B.A.), Sustainability Studies from San Francisco State University (2012-2014)2
  • Bachelor of Arts (B.A.), Communications, Global Studies from UCLA (2005-2009)2

Her LinkedIn profile can be found under the username "rachelabrooks".3

Highlights

Apr 27 · adweek.com
Instagram Updates Progress of Equity Team - Adweek
Instagram Updates Progress of Equity Team - Adweek

Related Questions

What are some key initiatives Rachel Brooks has led at Instagram?
How has Rachel Brooks' work impacted marginalized communities on Instagram?
What was Rachel Brooks' role at Spotify before joining Instagram?
Can you provide examples of successful equity projects Rachel Brooks has managed?
How does Rachel Brooks' background in communications influence her work in product equity?
Rachel Brooks
Rachel Brooks, photo 1
Rachel Brooks, photo 2
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Location

Los Angeles, California, United States