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Rachel Cone-Gorham
Co-Founder and CEO at Oree
Professional Background
Rachel Cone-Gorham is a distinguished figure in the fields of literature, marketing, and digital communications, boasting a rich career that spans over several crucial roles in top-notch organizations. With an extensive background as a literary agent and a strong foundation in digital and social marketing, her expertise shines through in her commitment to enhancing the visibility and success of authors and brands alike. As Co-Founder and CEO of Oree, Rachel has harnessed her diverse experiences to create impactful strategies that resonate in today's fast-paced digital landscape.
Prior to her entrepreneurial venture, Rachel's career was marked by significant positions at renowned establishments. She served as the Executive Director of Digital & Social Marketing at Penguin Random House, where she was instrumental in driving innovative marketing campaigns that positioned authors for greater outreach and engagement. Her role at Penguin Random House underscored her capability to blend traditional literary marketing with contemporary digital strategies, ensuring that books and authors reached their target audiences effectively.
Throughout her impressive career, Rachel has held significant account management and strategy positions at reputable agencies. At Night Agency, she took on the role of Director of Digital & Social Engagement, where her vision and leadership fostered creative solutions to boost brand engagement across social media platforms. Her time as Account Director at WE Communications further solidified her proficiency in managing high-profile clients, crafting strategic narratives that connect with audiences.
Education and Achievements
Rachel holds a Bachelor of Arts degree in English and Textual Studies from Syracuse University. This academic background laid a robust foundation for her love of literature and storytelling, principles she has carried throughout her professional journey. Rachel's dedication to her field is exemplified not only through her career achievements but also in her advocacy for the literary and marketing disciplines.
Her skills as a literary agent are highlighted through her previous ownership of RXD Agency, where she guided writers in evaluating manuscripts and navigating the complex publishing landscape. This role allowed her to address the needs of authors effectively, fostering connections between aspiring writers and industry professionals.
In addition to her expansive professional experience, Rachel's work in public relations, marketing, and business development showcases her versatile capabilities. As a Senior Account Executive at 5W Public Relations, she cultivated relationships that benefited multiple brands across various sectors. Beyond her formal roles, Rachel has effectively participated in numerous freelance projects concentrating on public relations and marketing as a means to enhance business prospects for her clients.
Achievements
Rachel Cone-Gorham’s career is adorned with numerous achievements that reflect her influence and innovation in the marketing and literary fields. From leading marketing initiatives that have significantly uplifted titles and authors at Penguin Random House to her keen acumen for digital marketing strategies developed at various marketing agencies, Rachel has shown exceptional leadership.
Furthermore, as a Co-Founder of Oree, she is uniquely positioned at the forefront of the intersection between technology and literature, diligently working to improve the engagement of authors and their audiences through innovative platforms. The work being done at Oree is shaping the future of how audiences connect with stories, showcasing Rachel's forward-thinking vision and commitment to the literary world.
Rachel’s remarkable ability to weave together literature and technology demonstrates her versatility and foresight in adapting to the evolving needs of the publishing industry. Her passion for storytelling, deep understanding of literary markets, and dedication to empowering authors position her as a key player in today's literary scene, inspiring upcoming generations of writers and marketers alike.
