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Rachel Freiberg
Deal Strategy, Google
Rachel Freiberg is an ambitious entrepreneur and intrapreneur with a strong commitment to excellence in strategic communications planning. With a wealth of experience across various sectors, Rachel has showcased her ability to support clients with a comprehensive approach to strategy, data aggregation, and channel planning. Her career trajectory reflects a deep understanding of the dynamics of communication and marketing, making her a sought-after professional in her field.
Rachel’s journey began at Penn State University where she studied Advertising/PR, Communications, International Studies, and Business. Her educational foundation laid the groundwork for her successful career in business development and strategic planning. The breadth of her studies, coupled with her hands-on experience, has enabled her to build highly effective communication strategies tailored to meet the unique needs of her clients.
In addition to her education at Penn State, Rachel enhanced her knowledge through the IAAS Graduate program at 4A’s, where she further honed her analytical and strategic skills. Her academic pursuits also took her to the University of Westminster, where she studied International Studies and Business, solidifying her global perspective on strategic communications.
Rachel has made significant contributions to several reputable organizations, most notably her role at Google within the Strategy, US Deals & Partnerships department. This position allowed her to leverage her extensive knowledge in strategic communications while collaborating with cross-functional teams to drive innovation and effectiveness in communication strategies. Prior to her time at Google, Rachel served as the Vice President and Associate Managing Director at Horizon Media, a position that required a strong focus on channel insights and strategic development.
Throughout her tenure at Horizon Media, Rachel held various progressive roles, including Director and Senior Manager of Channel Insights. Her sharp analytical skills and strategic mindset played a pivotal role in shaping many successful media strategies for renowned clients, demonstrating her expertise in bridging the gap between data and actionable communication insights. Rachel's early career included vital internships at both the American Red Cross and MayoSeitz Media, which provided her with invaluable experiences in public relations and media planning, respectively. These foundations strengthened her ability to navigate and excel in the complex media landscape.
As a co-founder and CEO of MyEntourage Inc., Rachel demonstrated her entrepreneurial spirit and dedication to fostering innovation in the communication sector. Under her leadership, MyEntourage became synonymous with creative problem-solving and strategic thinking, delivering exceptional results to clients and setting new standards within the industry.
