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Rachel Hourlier
Chief Revenue Officer - double expertise développement des ventes et Marketing
Professional Background
Rachel Hourlier is a distinguished professional with over a decade of commercial experience in the fast-moving consumer goods (FMCG) sector. With a robust business acumen, Rachel has exemplified her capabilities through strategic brand activation and development of new product networks. Her expertise extends across diverse distribution channels, showcasing her ability to navigate the complexities of General Merchandise Stores (GMS), Café, Hotel, and Restaurant (CHR), as well as Specialized Grocery Stores (GSS).
Throughout her career, Rachel has held pivotal roles that underscore her strong leadership skills and her commitment to driving growth. As Chief Revenue Officer (CRO) at GCOLLECT, she is at the forefront of spearheading revenue strategies that elevate the company's market presence. Her previous roles include Manager of Business Development at Weber-Stephen Products LLC, where she significantly contributed to expanding the company's reach in the competitive landscape of outdoor cooking. Rachel's experience as Key Account Manager at Primagaz France also highlights her ability to manage high-stakes accounts efficiently and effectively.
Rachel's tenure at United Biscuits is marked by her evolution from Category Manager to Chef de secteur, demonstrating her adaptability and strategic mindset. Here, she played a crucial role in optimizing product categories and enhancing marketability. Additionally, her foundational experiences at Danone as Chef de marché allowed her to immerse herself in market dynamics, granting her the skills to respond adeptly to consumer preferences and trends.
Education and Achievements
Rachel holds a Master’s degree in European Management, Commerce, and Communication, as well as a Master’s in Entrepreneurship from ISEG Paris. Her academic journey has laid a strong foundation for her early and continued success in the business realm. The combination of theoretical knowledge and practical application has shaped her strategic outlook and approach to business challenges.
Her educational background not only emphasizes her dedication to personal growth but also reflects her commitment to cultivating innovative solutions within her teams. Rachel firmly believes in the philosophy that success is achieved by engaging individuals who understand and contribute to shared objectives. This mindset, inspired by Carlos Tavares, CEO of Group PSA, exemplifies her approach to leadership—one that is collaborative and inclusive.
Achievements
Over the years, Rachel has executed multiple successful projects that have significantly propelled business growth. She is particularly attuned to product sensitivity and consumer trends, allowing her to identify and capitalize on market opportunities effectively. Her keen insight into consumer behavior supports her ability to craft marketing strategies that resonate with target audiences.
Experience in entrepreneurship has also enriched Rachel’s professional palette, providing her with a unique perspective on challenges and opportunities. This background enables her to foster a culture of innovation and entrepreneurial spirit wherever she works.
In summary, Rachel Hourlier's profound expertise in the FMCG industry, combined with her academic credentials and entrepreneurial experience, positions her as a leader in business development. She continues to inspire and drive teams toward achieving exceptional outcomes, reflecting her commitment to excellence in every endeavor.
