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Rachel Lederman

Production Executive - Creative Strategist - Consultant

Rachel Lederman is a seasoned professional with over 15 years of experience guiding the creative process, excelling in brand, broadcast, web, and emerging technologies like AR/VR and AI.

Her expertise spans across creative strategies, advertising, production, and interactive installations, showcasing her adeptness in nurturing and executing creative ideas.

Currently, as the Principal of Sweet Sadie, a marketing/production hybrid agency, Rachel manages comprehensive creative projects from conception to delivery, leveraging her profound insights in creative development, media planning, and analytics.

With a background in Media Studies/Film Making from City University of New York-Hunter College, Rachel Lederman brings a well-rounded skill set that includes executive leadership, creative conceptualization, copywriting, and vendor management.

Her proficiency in tools like Adobe Creative Suite, Cinema 4D, Maya, Nuke, V Ray, Keynote, and Slides underscores her versatility and strength in the advertising and production domain.

Rachel Lederman
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Location

New York, New York, United States