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Rachel Mackenzie

VP, Consumer Marketing at Coursera

Rachel Mackenzie is an accomplished marketing professional currently serving as the VP of Consumer Marketing at Coursera, a leading online education platform.2 Her career in digital marketing and consumer engagement spans several notable companies and roles:

Professional Experience

  • Coursera

    • VP, Consumer Marketing (September 2019 - Present)
    • Senior Director, Consumer Marketing (September 2018 - September 2019)
    • Director of Acquisition and Retention Marketing (February 2015 - September 2018)1
  • Sephora

    • Director, Acquisition Marketing (March 2012 - January 2014)
    • Senior Marketing Manager, Acquisition Marketing (March 2011 - March 2012)
    • Search Marketing Manager (November 2008 - March 2011)1
  • Green Options

    • Marketing Manager (December 2007 - October 2008)1
  • Adteractive Inc.

    • Product Manager (March 2006 - May 2007)
    • Search Marketing Analyst (September 2004 - March 2006)1

Education

Rachel has a strong educational background:

  • Master of Arts in Psychology from Stanford University
  • Bachelor of Science in Symbolic Systems from Stanford University
  • Attended Illinois Mathematics and Science Academy2

Skills and Expertise

Rachel is known for her expertise in:

  • Digital marketing strategies
  • Consumer engagement
  • Team leadership and management
  • Driving year-over-year growth
  • Acquisition and retention marketing2

Professional Development

Rachel has pursued additional certifications to enhance her skills:

  • Managing the Company of the Future (University of London & London Business School)
  • AI for Everyone (deeplearning.ai)
  • Unconscious Bias (LinkedIn)3

Rachel Mackenzie's LinkedIn username is indeed mackenzierachel, and she is based in Santa Barbara, California.34 Her role at Coursera involves leading consumer marketing efforts to transform lives through access to education.3

Highlights

May 13 · linkedin

I joined Coursera eight years ago to help people around the world improve their lives through education. This week we released our most extensive Learner Outcomes Report ever, and I am thrilled to share what learners on Coursera are achieving:

  • 77% of learners (and 91% in developing economies) report career benefits, such as getting a new job, earning a promotion, and gaining applicable career skills.
  • 30% of unemployed learners were employed after completing their most recent course or program on Coursera.
  • 95% of learners (and 99% in developing economies) report personal benefits, such as gaining more confidence and feeling more accomplished.

Explore more in the 2023 Learner Outcomes Report Coursera released this week: https://lnkd.in/g6aftrCE

Sep 15 · linkedin

Friends, there are multiple remote-friendly roles on my team at Coursera -- in Email Marketing, Paid Media, Degrees, and more -- and on many other teams. Use your skills to move the world in a positive direction, as part of a high growth organization.

Thanks for sharing with those who might be interested!

Related Questions

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How has Rachel Mackenzie's background in psychology influenced her marketing strategies?
What challenges has Rachel Mackenzie faced in her role at Coursera?
How does Rachel Mackenzie's experience at Sephora compare to her role at Coursera?
What are Rachel Mackenzie's key achievements in digital marketing?
Rachel Mackenzie
Rachel Mackenzie, photo 1
Rachel Mackenzie, photo 2
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Location

Santa Barbara, California, United States