Suggestions
Rachel Wilson Thibodeaux - Brand and Marketing Strategist
Award-Winning Speaker & Disruptor | BREAKTHROUGH Brand Awareness & Customer Experience Champion | Maximizing Digital Assets
Rachel Strategist is a BBA graduate in Finance and Marketing from the University of Houston, C.T. Bauer College of Business. She is a brand strategist, digital marketing consultant, professional speaker, and creator/podcast host at Project Get Out Your Own Way Podcast. Rachel is a dynamic speaker and a coach that helps clients to develop and curate their brand, strategically position their offering, and for messaging/marketing that converts.
She has coined the term "Coa-sulting" that refers to the perfect combination of coaching and consulting. Rachel understands the difference between consulting and coaching and has created a strategy to combine both to develop a perfect solution for clients. Rachel works with growing, impact-driven service providers, experts, and women entrepreneurs particularly with corporate and educational backgrounds.
Rachel at SWAG Strategy Solutions, provides done-for-you & other high touch services designed to increase connection and conversion, including customized content creation, LinkedIn Transformation, landing pages/lead capture campaigns, and VIP Intensives. She helps clients breakthrough to more clarity, more visibility, and more profitability.
Highlights
This edition of the Project Get Out Your Own Way Newsletter involves a lobster roll and a career coach. Yes, you should check it out!
This was a great lunch! It was a lobster & shrimp roll with freshly made bread.
The kind of meal that makes you feel good, that you really enjoy. Sooo...
My question is, are you serving your prospective clients what tastes good & makes them happy?
Or forcing them to eat squash because "it's good for them" (I know some of you may love squash; bless your hearts).
You're forcing squash on them when you use industry lingo or jargon YOU'RE comfortable with, but makes your prospects' eyes glaze over.
You're forcing squash on them when you spend more time highlighting features vs. benefits. When you focus more on helping with "resource allocation" "optimization" or "workflows" vs freeing up their time to take Fridays off, producing more with less, or the ability to get a massage on a random Tuesday just because you can.
You see your prospects want to take Fridays, or even 1-2 Fridays off more than better workflows. Not saying the workflows are insignificant.
I'm saying, you gotta know it's not the workflows that gets them excited. Few people are getting hot & bothered over a workflow."Oh baby I love a good workflow" said no one, except maybe a project manager or ops specialist.
But plenty of people like me have said "oh I love a good lobster roll." In your offers, your brand, your content, are you serving lobster rolls or squash?
#contentstrategy #clientattraction #leadgen
