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Rachel Veiga
Managing Director | Marketing | Head of People & Operations | Advertising Professor
Rachel Veiga is the Managing Director at Qulture, a female and minority-led advertising agency founded in 2010.4 With over 18 years of experience in marketing, Rachel is driven by her passion for people, communication, and branding that makes a difference.1
As Managing Director, Rachel's key responsibilities include:
- Overseeing internal operations
- Spearheading growth initiatives
- Ensuring client service excellence2
Beyond her role at Qulture, Rachel is also involved in:
- Agency growth coaching
- Business brokerage
- Authorship
She has created a program called "10GS Growth" and focuses on helping marketing agencies and local businesses grow, scale, and sell.3
Rachel's LinkedIn profile (username: rachelveiga) showcases her extensive experience in the marketing industry and her current position at Qulture.1 Her expertise and leadership contribute to Qulture's reputation as an award-winning agency that adapts to the rapid evolution of culture and technology in the marketing landscape.4
Highlights
Fellow agency friends, the slog of pitching is getting worse. One day brand leaders will come to value institutional knowledge and the return they get on longer-term relationships… but until then become a stoic.
I’ve come to find that a stoic frame of mind is quite powerful for an agency leader. Detachment from the win or loss, more unbiased, less emotional response and focus only on what you can control. “It is what it is” is a strategy taught by sports psychologists who have to train athletes to accept what is not under their control. You will improve not only your own mental strength but your team will follow. If you maintain a steady hand and dead-set on doing the best work, overall performance and resilience will go up.
Don’t motivate by fear. The emotional rollercoaster that the fear of loss or high-excitement for a new client gets is too temporary and volatile. I say that as someone who has felt the pains of leading an agency through losing and winning clients. It’s natural to be emotionally tied to an outcome because it does affect people’s lives. All the more reason to practice stoicism.
Celebrate the wins. Learn from the losses. Feet on the ground. Put your best foot forward. March on.
“Life isn't about what happens to you, it's about how you react to what happens to you.” - Scott Galloway
#business #leadership #advertisingagency
🌟 Hiring -- Senior Marketing Strategist 🌟 Qulture is an award-winning digital-first agency looking for a Senior Strategist to join their team, helping prestigious global brands tackle new frontiers with modern, data-driven creative solutions.
Job description attached. DM me if interested.
