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Rachel Waldstein

CRM & Marketing Technology

Rachel Waldstein is a seasoned professional in customer relationship management and marketing, currently serving as the Senior Director of Customer Lifetime Value at Wolverine Worldwide since July 2016.3 She leads CRM strategies for multiple brands within the company's portfolio, including Harley-Davidson Footwear and Merrell.3

With a Bachelor of Arts in Organizational Communication and English from Fairfield University, obtained in 20083, Rachel has built an impressive career in the marketing and customer engagement field. Her responsibilities at Wolverine Worldwide include overseeing MarTech, CRM strategy, retention strategy, and retention channels for all of the company's brands.45

Prior to her current role, Rachel held various positions at Stride Rite, progressing from Loyalty Marketing CRM Analyst to Omni Channel Loyalty & CRM Manager.23 Her earlier career experiences include roles as a Marketing Specialist at EXTRAPRISE GROUP, INC and Marketing Coordinator at BiddingForGood, Inc.2

Rachel's expertise lies in leveraging data-driven insights to enhance customer experiences, optimize retention strategies, and implement innovative marketing approaches. She is particularly skilled in developing audience segmentation strategies and implementing effective CRM initiatives to drive customer lifetime value.14

In her current role, Rachel focuses on maintaining customer engagement for durable footwear brands, finding creative ways to keep customers interested in the absence of frequent purchases.45 She is also known for her enthusiasm in testing new marketing technologies and strategies to improve customer experiences and drive revenue growth.45

Highlights

Nov 7 · wunderkind.co
Audiences Help Turn Practitioners Into Revenue Champions
Audiences Help Turn Practitioners Into Revenue Champions
Oct 31 · theorg.com
Rachel Waldstein - Senior Director, Customer Lifetime Value - The Org
Oct 3 · youtube.com
Wunderkind Success Story: Wolverine Worldwide - YouTube
Wunderkind Success Story: Wolverine Worldwide - YouTube
Mar 1 · success.ai
Rachel Waldstein Email & Phone Number | CRM & Marketing ...
Aug 20 · mytotalretail.com
How Wolverine Worldwide is Personalizing Customers' Experiences

Related Questions

What are some of the key strategies Rachel Waldstein has implemented at Wolverine Worldwide?
How has Rachel Waldstein's experience at Stride Rite influenced her approach at Wolverine Worldwide?
What challenges has Rachel Waldstein faced in maintaining customer engagement for durable footwear?
How does Rachel Waldstein leverage data-driven insights in her CRM strategies?
What role does Rachel Waldstein's background in organizational communication play in her professional success?
Rachel Waldstein
Rachel Waldstein, photo 1
Rachel Waldstein, photo 2
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Location

Boston, Massachusetts, United States