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Rachel Bonistalli

Lead Sr Marketing Manager, Post-Sale Customer Experience - Solutions Marketing - Integrated Campaigns - Content Strategy - ABM

Dynamic marketing executive with experience driving strategic marketing & communications campaigns and integrated content marketing programs for technology and professional service organizations in various industries. Dedicated to delivering vital marketing projects on-time and within budget. Adept at identifying and leveraging opportunities to drive revenue growth, enhance brand exposure, and develop new business.

Core competencies include:

•Strategic Marketing Planning; Thought Leadership Panels; Team Leadership & Mentoring •Integrated Marketing Planning; Industry Event Exhibitions; Speaking Engagement Booking •Web Content Development; Social Media Marketing; Budget Administration •Account Based Marketing; Contract Negotiations; Project Management •Advertising Copy Writing; Vendor Relations; Brand Exposure & Management

Key accomplishments include: • Rebranded all content, collateral, and web approaches for Customer Success services division in 2018; creating a streamlined, simplified, and amplified services approach at BMC Software. • Boosted quality of web page behavior and conversions from natural search by 50% through aligning content to SEO best practice at BMC Software. • Reduced low performing web content by 60% to take better advantage of natural search web traffic at BMC. • Generated 95% response rate and $6M-$8M of future potential revenue at Booz Allen Hamilton. • Delivered on time the design and delivery of 60+ brand compliant visuals over 3-week timeframe for $50M proposal effort – largest for commercial energy team since re-entering market at Booz Allen Hamilton. • Grew web traffic 60% by initiating and implementing effective website improvements at EDS. • Played integral role in landing $50B Alliant GWAC contract; devised and rolled-out strategic pre-award and post-award marketing plans and contributed to initial proposal response at EDS. • Placed product and plotlines on the West Wing, Friends, and ER as well as major movies like Bruce Almighty, Hotel Rwanda, and War of the Worlds for the American Red Cross.

Highlights

Aug 26 · linkedin

Hi everyone, I'm excited to share that my team is growing! We are looking for a B2B Marketing Content Specialist to help us create great long- and short-form content that engages and converts. Additionally, we are an all on-site team, so we are hiring in the region.

It's an excellent product, and we're on a course for growth as a company. My team consists of two other Content Specialists and two Graphic Designers. We support all the content and design needs for the brand targeting our ICP as well as assist with other corporate initiatives. We look forward to finding the right fit to help us continue on a winning trajectory in the Enterprise Asset Management space.

#marketing #content #specialist #hiring #growth #B2B

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Rachel Bonistalli
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Experience

Lead Senior Marketing Manager, Post-Sale Customer Experience at BMC Software
Senior Customer & Content Marketing Manager at Prometheus Group

Education

Product Strategy, Kellogg Executive Education
BA, Speech Communication & German Language, Penn State University
Master Of Business Administration (MBA), George Mason University - College of Business

Location

United States