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Keri Degroote

Research & Analytics Media Executive

Keri Degroote is the Senior Vice President of Research & Analytics at SXM Media, which encompasses brands such as Pandora, SiriusXM, and Stitcher. In her role, she leads initiatives related to ad effectiveness, analytics, consumer insights, and measurement for ad sales. Degroote has over 20 years of specialized experience in marketing research within the media industry, focusing on campaign effectiveness, media mix modeling, and attribution.12

Before joining SXM Media, she held senior leadership positions at notable companies including iHeartMedia, Turner Broadcasting, and FX & FMC Networks. Her expertise in leading research departments has made her a significant figure in the field of media analytics.24 Degroote's contributions are recognized in various industry discussions, such as her insights on advertising-driven store visits and digital audio consumption trends.56

On LinkedIn, she is known by the username keridegroote, where she may share insights and professional updates related to her work in research and analytics.3

Highlights

Dec 5 · thearf.org
ARF Board & Trustees Bios - Advertising Research Foundation
Jan 1 · pandoragroup.com
Executive leadership team - Pandora Group
Executive leadership team - Pandora Group
Mar 3 · prnewswire.com
Pandora Adds InMarket to its Preferred Provider List - PR Newswire
Nov 7 · mediavillage.com
Pandora's Keri Degroote Weighs in on Edison's "Share of Ear" Report
Pandora's Keri Degroote Weighs in on Edison's "Share of Ear" Report

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Keri Degroote
Keri Degroote, photo 1
Keri Degroote, photo 2
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Location

New York, New York