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Radu Savonea

CEO TPS Engage (Techstars '18)

Radu Bogdan Savonea is the CEO and co-founder of Blindspot (formerly known as TPS Engage), an AdTech startup focused on digital out-of-home (DOOH) advertising.12 Here are some key details about him:

Professional Background

  • Savonea co-founded Blindspot in 2018 along with Matei Psatta, Abdel Wahed Bendaoua, and Dan Florea.2
  • The company aims to make DOOH advertising easy and accessible through an AI-powered platform.2
  • Under Savonea's leadership, Blindspot has grown to connect over 500,000 screens in nearly 50 countries.2

Prior Experience

Before founding Blindspot, Savonea held several government positions in Romania:

  • Deputy Secretary General at the Ministry of Communications and Information Society (2011-2012)1
  • Chief of Staff at the Ministry of Communications (2009-2011)1
  • International Relations Expert at the Ministry of Communications (2008-2009)1

Education

  • PhD in Information/Psychological Warfare and Military Media Relations from Academia Națională de Informații din București (2011-2016)1
  • Bachelor's degree in International Relations and European Affairs from Universitatea "Babeș-Bolyai" din Cluj-Napoca (2001-2005)1
  • Completed post-graduate courses at Harvard University's John F. Kennedy School of Government and Georgetown University1

Entrepreneurial Approach

Savonea and his team have taken an innovative approach to growing Blindspot:

  • They built the company without a traditional sales team, focusing instead on inbound marketing and viral campaigns.2
  • The platform allows advertisers to find locations, see pricing, and schedule billboard ads in less than five minutes.2
  • In 2021, Blindspot began accepting cryptocurrency payments for DOOH ads, catering to the growing number of crypto and NFT advertisers using their platform.3

Savonea's leadership has helped position Blindspot as a disruptive force in the DOOH advertising industry, simplifying the process of booking billboard ads and making it accessible to a wider range of advertisers.

Highlights

Jul 20 · therecursive.com
Romanian AdTech Blindspot Aims to Make DOOH Easy With AI
Dec 7 · campaignlive.com
TPS Engage allows advertisers to pay for digital OOH ads with crypto
May 10 · oohtoday.com
OOO Automatic Reply: Hello, I am Currently Out of Office - ooh today

Related Questions

What is the main focus of TPS_engage?
How did Radu Savonea transition from the Ministry of Communications to leading TPS_engage?
What are some key achievements of Radu Savonea in his career?
How did the rebranding from TPS Engage to Blindspot impact the company's growth?
What challenges did Radu Savonea face while leading TPS_engage?
Radu Savonea
Radu Savonea, photo 1
Radu Savonea, photo 2
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Location

New York, New York