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Raechel White

Human. Compassionate. Marketing.

Raechel White is a marketing professional who served as the Director of Brand Marketing at Cresco Labs from 2018 to 2021.124 Prior to her role at Cresco Labs, she worked in sales marketing at Pandora Media, where she led sales narrative efforts for healthcare, quick service restaurant, and consumer packaged goods sales teams.15

Professional Background:

  • Joined Cresco Labs in January 2018 as Director of Marketing and Communications15
  • Previously worked as a marketing specialist at Centro Media1
  • Worked at Pandora Media leading sales marketing efforts15
  • Currently serves as Marketing Director at Berkeley Life23

Key Responsibilities at Cresco Labs: She led the national implementation of a strategic house of brands, tailoring marketing approaches to major consumer segments in medical and recreational cannabis markets.1 Her background in brand communications and marketing strategy made her well-suited for this role in the emerging cannabis industry.1

Highlights

Nov 14 · marketscreener.com
Cresco Labs Inc.: Governance, Directors and Executives ...
Find Cresco Labs's Email Addresses
Apr 2 · hightimes.com
Meet The 2018 High Times Women Of Weed Honorees
Meet The 2018 High Times Women Of Weed Honorees
Cresco Labs Scales up Cannabis Operations to Enter 5 New Markets

Related Questions

What are some of Raechel White's key achievements at Cresco Labs?
How did Raechel White transition from Pandora Media to Cresco Labs?
What strategies does Raechel White implement for Cresco Labs' brand marketing?
How has Raechel White's background in sales marketing influenced her approach at Cresco Labs?
What are the main consumer segments Raechel White targets with Cresco Labs' brand marketing?
Raechel White
Raechel White, photo 1
Raechel White, photo 2
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Location

Greater Chicago Area