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Rafał Drzewiecki

Country Manager at TikTok Central Europe

Rafał Drzewiecki is an experienced executive manager currently serving as the Country Manager for TikTok Central Europe.12 With over 15 years of experience in leading regional and global media and digital companies, he is responsible for establishing and enhancing TikTok's presence across 17 Central European markets, including Poland, Czech Republic, Romania, Baltics, and Balkans.12

In his role at TikTok, which he assumed in December 2022, Drzewiecki is tasked with:

  1. Executing a multi-hundred-million-dollar revenue plan
  2. Leading the expansion of TikTok's regional business structure
  3. Establishing data-driven sales strategies
  4. Developing the TikTok brand in the region
  5. Cultivating relationships with top regional and global brands, agencies, and ecosystem partners2

Prior to his current position, Drzewiecki served as the Head of Marketing for TikTok Central Europe from August 2020 to March 2023, where he successfully launched the TikTok brand in multiple markets and built the Central Europe Marketing Team.2

Before joining TikTok, Drzewiecki held several leadership positions at Ringier Axel Springer Polska, including Digital Marketing Director and Traffic Management and Performance Marketing Director. He also worked at Onet, one of Poland's largest digital media groups, in various roles including Head of Social Media.2

Drzewiecki holds an Executive MBA from the SGH Warsaw School of Economics, which he completed with honors.2 He is also an experienced juror for marketing and creative industry contests, including local editions of the Effie Awards.1

Highlights

Rafał Drzewiecki country director na Europę Środkowo-Wschodnią ...

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Rafał Drzewiecki
Rafał Drzewiecki, photo 1
Rafał Drzewiecki, photo 2
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Location

Warsaw, Mazowieckie, Poland