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Rafael Dunn
Experienced SEO Content Strategist (Web3/Crypto/Fintech)
Rafael Dunn is an experienced Managing Editor and SEO Content & Growth Strategist specializing in Web3, Crypto, and Fintech.1 He currently works as a Web3 SEO and Content Strategist at Telegage.io.1
Professional Background
Rafael has a strong focus on community-building and is passionate about all aspects of community engagement.1 His expertise lies in creating and implementing SEO strategies tailored for Web3 and cryptocurrency projects, as well as developing content that drives growth in these emerging sectors.
Skills and Expertise
- Web3 SEO: Specializing in search engine optimization for blockchain and decentralized technologies
- Content Strategy: Crafting effective content plans for crypto and fintech companies
- Growth Strategies: Developing and implementing strategies to expand user base and engagement
- Community Management: Fostering and nurturing online communities in the Web3 space
Rafael's LinkedIn profile showcases his professional experience and networking within the Web3 and cryptocurrency industries. His unique combination of editorial background and technical knowledge in emerging technologies makes him a valuable asset in the rapidly evolving digital landscape.
Highlights
After doing some research into crypto ETFs, it's actually hilarious to think that once upon a time, the consensus was that institutional money would be the main driver of growth, and would send everything to the moon.
According to Bitwise's own research, only 5-7% of the $50 billion Bitcoin ETF market is being traded by professional investors. The rest is retail.
This begs the questions - is this an example of a powerful "buzzword" PR drive to encourage sizeable retail inflows, or simply funds underestimating the appetite of institutions?
9/10, if you see relatively unknown Web3 projects saying they have millions of users using their dApps, or playing their games, then they are lying and simply doing a weak attempt at a PR drive.
If you don't believe me, then do the math. There are roughly half a billion crypto users worldwide (many of whom simply own, and rarely interact), and although this may seem a lot, this is dwarfed by the amount of times I've seen crypto projects say they have 10/20/50 million users. Not only does the math not add up, but user-acquisition in a nascent industry like crypto is notoriously difficult, and especially for new startups with unproven value propositions, and limited marketing budgets/connections.
The truth is, many projects who are saying they have millions of users only have thousands of users in reality, and quite often in the 5 figure mark. But this is nothing to be ashamed of, so I struggle to see why many projects feel the need to inflate their user base?
