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Rafael Montalvão

Diretor de Marketing na vertical de esporte do grupo Magalu (Netshoes)

Rafael Montalvão is a professional with a background in Advertising and an MBA in Information Technology in Communication, boasting over 10 years of experience in e-commerce and retail.

Throughout his career, Rafael has been involved in groundbreaking projects, such as creating the first brandchannel on YouTube for a retailer and planning the first online IPO campaign.

He is well-known for his innovative ideas, like initiating the first live stream on YouTube's homepage in Latin America during the Fantastic Clearance 2014 event.

Rafael has a track record of success, having managed various high-profile projects, including the Magazine Luiza Wi-Fi project in major Brazilian airports.

His accomplishments have been recognized with awards like the 2018 Abradi Professional of the Year in Media and the 2018 Caboré Award for Advertiser of the Year.

Rafael's expertise extends to digital marketing, as evidenced by his role in campaigns like the launch of the new magazineluiza.com APP and managing the digital media plan for the 'Gold Top Hat' action with Cartola FC / Globo.com.

He has also excelled internationally, participating in events like Google Developer Day, Google Web Search Master, and SMX 2014 in Seattle.

As a sought-after speaker, Rafael has shared his insights at various prestigious events like Zanox Day, Digital Tuesday, and eShow.

His educational background is equally impressive, with studies ranging from Advertising and Cinema to Google AdWords and MBA in Information Technology.

Currently serving as the Director of Marketing at Grupo Netshoes, Rafael has previously held key positions at Magazine Luiza, such as Director of Marketing E-commerce and Media Manager.

Rafael Montalvão stands out as a dedicated and innovative professional in the fields of e-commerce, digital marketing, and communication technology.

Rafael Montalvão
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Location

São Paulo, São Paulo, Brazil