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Rafaela Bucci

Growth - Sales - Digital - Food Engineer

Rafaela Bucci, a professional with a background in Food Engineering from UNESP, has transitioned her career towards a passion for human behavior, technology, and the digital world.

Equipped with skills in process optimization, metrics analysis, performance evaluation, and continuous improvement from her engineering background, Rafaela is currently engaged in the integration of online and offline realms in sales and marketing.

She is part of a commercial team in a startup utilizing AI and Machine Learning to develop a leading legal reference database.

Rafaela further enhanced her expertise through studies at Gama Academy, MBA100 - Digital Business School, and Università degli Studi di Firenze, focusing on digital product management.

Her professional journey includes roles at Digesto Pesquisa e Banco de Dados in sales and previous internships at Procter & Gamble, where she gained experience in shopper marketing, sales, and trade marketing.

Her leadership qualities were evident as she served as President and on the Advisory Board of Engeali – Junior Enterprise of Food Engineering of Unesp, while also contributing to various positions within the organization.

Through her engagement in academic initiatives like PIBIC/CNPq, Rafaela has demonstrated a commitment to scientific research and communication, honing a versatile skill set for her current endeavors.

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Location

São Paulo, São Paulo, Brazil