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Rafal Wasyluk

Digital Shelf Experience Global Lead

Rafal Wasyluk is a seasoned professional with a strong focus on CPG Brands eCommerce, Best in Class Digital Shelf, and Category Leadership Execution in Online Retail, Direct to Consumer, and Social Commerce.

He encourages Brand Managers to lead Brand Strategy translation and execution into the eCommerce space, utilizing a mix of digital marketing best practices, insights, data, and technology as strategic enablers for brands.

Rafal's expertise lies in the analysis of CPG Brands eCommerce across various geographies, online Retailers, D2C, Quick Retail, and Social Commerce solutions.

His skill set includes executing qualitative eCommerce content and BX & CX uplift to deliver an exceptional shopper experience, securing digital shelf and category top positions for products across online sales channels and media, and winning search position by understanding search intent, SEO, and eRetailers capabilities.

Moreover, he excels in beating competition by defining and closing presence gaps in the online retail spectrum.

A strong advocate for Digital Transformation in Marketing and Sales functions, Rafal consults for brands and products in eCommerce, Marketing, Digital, and Technology fields, emphasizing the importance of data in understanding customer needs and achieving business goals.

With a diverse educational background encompassing doctoral studies in Economics, a Master's degree in Management and Marketing, and a Strategic Leadership Academy certification, Rafal brings a wealth of knowledge to the table.

He has held various key positions in esteemed organizations such as VML, Kozminski University, Publicis Commerce, eStoreBrands, and RTB House, showcasing his leadership skills and deep industry expertise.

Rafal is known for being curious, provocative, agile, proactive, and action-oriented in all his endeavors, contributing significantly to the success of start-ups, regional leaders, and global enterprises.

His motto 'Data is the new oil' emphasizes the crucial role of data in driving business decisions and achieving optimal outcomes in today's digital landscape.

Rafal Wasyluk
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Location

Warsaw, Mazowieckie, Poland