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Rahim Kaba
VP Product Marketing at OneSpan
Rahim Kaba is a seasoned professional serving as the Vice President of Product Marketing at OneSpan, a leading company dedicated to safeguarding the digital world against fraud. With a robust background in product marketing, Rahim spearheads a proficient team focusing on expanding OneSpan's range of digital identity and anti-fraud solutions. His responsibilities entail guiding the team towards future growth by launching innovative products, empowering the global sales team, devising strategic campaigns and go-to-market (GTM) strategies, and advocating for new technological advancements in their markets. Rahim's expertise lies in constructing successful enterprises by deeply understanding market trends and consumer behaviors. While he is known for his strategic acumen, he thrives on hands-on involvement in executing tactics, crafting tools, and creating engaging content. Rahim holds an MBA from the EuroMBA Consortium and a BSc from the University of Waterloo. Additionally, he is Pragmatic Marketing Certified (PMC-VI) and Product Marketing Alliance (PMA) Certified. When not immersed in professional endeavors, Rahim enjoys maintaining a healthy lifestyle through CrossFit training, cultivating fruits and vegetables in his urban garden, and indulging in travel whenever his schedule permits. A firm believer in continuous self-improvement, Rahim's favorite motto is, 'Every day is a competition. Be better than yesterday.' Recognized for his expertise, Rahim was named a 'Top 100 Product Marketing Influencer' in 2020. His extensive skill set encompasses go-to-market (GTM) strategy development, crafting impactful positioning and messaging, brand establishment, sales enablement, competitive intelligence analysis, conducting win/loss interviews, nurturing analyst relations, coaching, engaging in blogging, and public speaking.
Highlights
🚨 New Research Alert: #UX Differentiation 🚨 📊 As a Gartner analyst, I frequently come across 𝐠𝐞𝐧𝐞𝐫𝐢𝐜 '𝐞𝐚𝐬𝐲 𝐭𝐨 𝐮𝐬𝐞' 𝐜𝐥𝐚𝐢𝐦𝐬 like, "our product streamlines your [X] workflows" and "we offer a seamless [Y] experience" -- claims that often lack validation, specificity, and proof. ❓If you believe your product's UX is a key area of differentiation, is it truly compelling to buyers/users and credibly unique? My latest research provides a clear roadmap to help you validate and demonstrate your UX #differentiation claims to set your UX apart from market alternatives. What's inside the report: ➡ 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐚𝐧𝐝 𝐕𝐚𝐥𝐢𝐝𝐚𝐭𝐞: Explore how user research platforms and product analytics tools can help you identify your users' jobs-to-be-done (JTBD) and value realization moments. ➡ 𝐂𝐨𝐦𝐩𝐚𝐫𝐞: Learn how to compare your product's UX to alternatives (e.g., competitors, workarounds) in a way that minimizes personal opinion and bias. ➡ 𝐓𝐚𝐤𝐞 𝐀𝐜𝐭𝐢𝐨𝐧: Determine what content and experiences can help demonstrate your product’s superior ease of use and its impact on rapid adoption and widespread usage. 📥 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐍𝐨𝐰: Gartner clients with access to our marketing best-practices research can download the report here: https://lnkd.in/eYEx_2ZY 👊🏼 Special thanks to Adrian Lee, Dan Tolan, David Yockelson, Molly Beams, Elizabeth (Beard) Jones, and Matt Goldman for your support! #ProductMarketing #B2BMarketing #SalesAndMarketing #ProductManagement #UserExperience #UserResearch #UserJourneys #ProductAnalytics #JTBD Gartner for High Tech
🚨 New Research Alert: PM vs. PMM 🚨 Are you in #ProductMarketing or #ProductManagement? Ever felt the lines of responsibility blur? 𝐖𝐡𝐨 𝐭𝐫𝐮𝐥𝐲 𝐨𝐰𝐧𝐬 𝐰𝐡𝐚𝐭? 🤔 📊 In our latest research, Chris Meering and I dive deep into data from our annual #PM and #PMM surveys to better understand where these lines are drawn. There's no "one-size-fits-all" solution, but the data reveals fascinating insights on shared responsibilities and who leads/own what activities across the product and #GTM life cycles. What's inside the report: ➡ 𝐃𝐚𝐭𝐚 𝐛𝐫𝐞𝐚𝐤𝐝𝐨𝐰𝐧: Who owns what between PMs and PMMs? ➡ 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐯𝐞 𝐜𝐮𝐥𝐭𝐮𝐫𝐞: Tips for fostering greater alignment using shared goal-setting frameworks that promote a "one team, one goal" mentality ➡ 𝐆𝐚𝐫𝐭𝐧𝐞𝐫 𝐭𝐨𝐨𝐥𝐬: Access to #RACI matrices and other tools to help resolve role/responsibility ambiguities 📥 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐍𝐨𝐰: Gartner clients with access to our product management and marketing best-practices research can download the data-filled report here: https://lnkd.in/gttmf48k #B2BMarketing #SalesAndMarketing #ProductStrategy #ProductDiscovery #ProductDevelopment #Collaboration #ProductLaunch #GoToMarket
