Suggestions
Rahul Raj
Founder at 5&Vine - The Marketing Agency for Challenger Brands | Dad-In-Chief to Gen-Z sons | Baseball Cap Aficionado | Writer - FastCompany, RollingStone & Forbes | TEDx Speaker | EO
Rahul Raj is the Founder and CMO of 5&Vine, a marketing agency he started in January 2017 to help build, launch, and grow challenger brands that disrupt categories and better society.12 With a background in various leadership roles, Rahul has extensive experience in marketing, e-commerce, and sustainability.
Prior to founding 5&Vine, Rahul served as:
- VP of Marketing & E-Commerce at ecobee (2013-2017), where he helped transform the brand into the #2 thermostat brand in North America.12
- Director of Sustainability + Merchandising Innovation at Walmart eCommerce (2010-2013).1
- Vice President of Marketing at New Leaf Paper (2008-2010).1
Rahul's work has been recognized with several accolades, including:
- Walmart's Innovation Champion Award
- A fellowship with the Aspen Institute
- Named by GOOD magazine as 1 of 100 people pushing the world forward2
At the age of 17, Rahul founded Meal Exchange, an organization aimed at building healthy, just, and environmentally sustainable food systems across Canada. This initiative was recognized by TIME magazine as "revolutionary".23
Currently, Rahul is actively engaged in mentoring entrepreneurs through various programs, including First Round Capital, Tech Stars, and the University of Toronto's Venture Mentoring Program.23 He has also delivered a TEDx talk on the power of Challenger Thinking.3
Under Rahul's leadership, 5&Vine has helped partners secure over $1.4 billion in follow-on financing, with two companies going public.23 The agency focuses on empowering businesses to succeed while also being a force for good, championing an evolved form of capitalism that benefits communities and the planet alongside shareholders.3
Highlights
Founders know that leading a team comes with immense responsibility. Employees need to feel supported in an environment that fosters growth opportunities and mentorship.
But what if you’re a solopreneur, like CEO of Thigh Society, Marnie Rabinovitch Consky (she/her), on a mission to grow a bootstrapped startup?
With a background in HR strategy, Marnie took a Challenger approach to build a non-traditional team that aligns with her goals and values.
🎥⬇️ Watch the latest Marketing Good episode to learn more about her innovative approach and how she’s paving the way for equitable and effective team-building.
Let’s discuss: What strategies do you think are essential for solopreneurs leading their own teams? Share your thoughts below!
#Entrepreneurship #Hiring #HR #MarketingGood
Have you ever felt the need to code-switch into a more acceptable version of yourself for work?
Megan Pitts, Senior Director of Corporate Brand & Creative Services at Bristol Myers Squibb, speaks powerfully about an early corporate experience that left her feeling confined.
Watch this new clip from Marketing Good, where she discusses the “longest thread” of her professional journey – fostering inclusivity to create professional environments that empower people to be their most authentic selves.
#Authenticity #Leadership #Inclusivity #TeamBuilding #MarketingGood
