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Raiford C Cockfield III

CEO / Founder at Yup.gg + Host/Judge/Creator of Good Game Asia

Raiford C. Cockfield III is the CEO and Co-founder of yup.gg, an esports and content creator marketplace launched in Southeast Asia and Brazil.1 He is a former Twitch executive, having served as the head of APAC for the streaming platform.1 Cockfield founded yup.gg in 2018 along with Nicholas Khoo and Tim Zhu.12

The platform aims to address the $77 billion gaming and esports market in APAC and Latin America by providing end-to-end campaign management tools for brands to plan, execute, measure, and optimize their marketing activities.1 Cockfield's vision for yup.gg is to create a home for passionate esports and game-loving content creators to find monetization opportunities and grow their careers.1

In addition to his role at yup.gg, Cockfield is also involved in the entertainment side of gaming. He is the creator, host, and judge of the Good Game Reality Show, with plans for more shows in different regions.4

Prior to his entrepreneurial ventures in the gaming industry, Cockfield worked as an Associate at Lehman Brothers.3

Highlights

Jan 1 · f6s.com
Yup.gg - F6S
Mar 17 · cbinsights.com
Yup.gg - Products, Competitors, Financials, Employees ... - CB Insights
Esports marketplace yup.gg launches in Southeast Asia

Related Questions

What inspired Raiford Cockfield to start yup.gg?
How did Raiford Cockfield's role at Twitch influence his vision for yup.gg?
What are some key achievements of yup.gg under Raiford Cockfield's leadership?
How does yup.gg differentiate itself from other esports marketplaces?
What are the future plans for yup.gg under Raiford Cockfield's guidance?
Raiford C Cockfield III
Raiford C Cockfield III, photo 1
Raiford C Cockfield III, photo 2
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Location

Singapore