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Rainer Cina

Head of Sales - Sales Director P&G Switzerland

Rainer Cina is an engaging and energizing leader with a belief in the power of big ideas and a strategist and pragmatic thinker. With a 'growth mindset,' Rainer aims to transform people and businesses through exceptional leadership and innovative strategies.

His professional background includes extensive experience in Sales and Strategic Purchasing within the Consumer Goods industry, covering sectors such as Electro, Beauty, Baby, Fabric & Home Care, Snacks, and Petfood across regions like Western Europe, Asia, Greater China, and North America.

Rainer has a proven track record of driving significant business growth through strong leadership, groundbreaking strategies, and omnichannel brand activations that captivate consumers. He excels in collaborating with top executives, customers, distributors, and suppliers, leveraging his extensive network to identify and capitalize on sales and marketing opportunities.

Having lived and worked in Europe and the US, Rainer boasts substantial international experience and is proficient in English, German, and French. His specialties encompass sales, brand building and turnarounds, e-commerce, omni channel and retail development, environmental and social sustainability program leadership, new business development, upstream product development, strategic purchases, commodity trading, and global sourcing strategy development.

Rainer's educational background in Engineering, specifically in Robotics and Automatization, equips him with a unique perspective and problem-solving skills that add value to his strategic approach in business.

Currently, Rainer holds the position of Head of Sales - Sales Director at Procter & Gamble, where he brings his wealth of experience and expertise to drive sales excellence and strategic growth initiatives. He has previously served in various leadership roles within the organization, including Sales Account Director P&G Switzerland, Global Purchasing Director Sustainable Materials, Purchasing Director Natural Commodities and Ingredients, Senior Purchasing Manager Ingredients, and Purchasing Manager Packaging and Hygiene.

Rainer Cina
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Location

Greater Zurich Area