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Raj Sunder
Founder & CEO at Wootag
Raj Sunder is the Founder and Chief Executive Officer of Wootag, a company he established in June 2014.14 Wootag is a SaaS video marketing platform that aims to revolutionize video experiences by enabling viewers to interact with and purchase products directly from within videos.16
Sunder's career spans over two decades in the technology and telecommunications sectors:
- He began his career in 2002 as a Gamer for mobile and PC games at Paradox and Reliance Infocom.4
- From 2004 to 2006, he worked as a Solution Architect for Value Added Services at Tata Teleservices Ltd.4
- He then held positions at Buongiorno and Virgin Mobile, focusing on mobile value-added services and new products.4
- Prior to founding Wootag, Sunder served as Vice President of Contents, Services & Partnerships at Bakrie Telecom.47
Sunder is also the CEO of Unlead.ai, a company that focuses on improving sales engagement through AI-powered solutions.12 He is known for his innovative approach to audience engagement, leveraging video and AI technologies.3
Sunder's educational background includes a degree in Software Engineering with a focus on Computers from Bharathiar University, which he earned between 1998 and 2002.4
Recently, Sunder has been actively participating in tech communities:
- In February 2025, he visited Cupertino and had discussions about Unlead.ai's impact on sales processes.2
- He attended a SaaS Founders Community event in New York City, gaining insights from fellow entrepreneurs.5
Under Sunder's leadership, Wootag has grown significantly:
- The company achieved $1 million in Annual Recurring Revenue (ARR) before facing challenges during the COVID-19 pandemic.7
- Post-recovery, Wootag experienced 3x growth, expanding its scope to include various media types and focusing on markets in India, MENA, and North America.7
Sunder's vision for Wootag stems from a personal experience in 2015 when he struggled to find information about a pair of sunglasses he saw in a movie, inspiring him to create a platform that connects viewers directly with products featured in videos.8




