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Rajesh Jejurikar

Executive Director & CEO (Auto & Farm Sector) at Mahindra Group

Rajesh Jejurikar is a prominent figure in the Farm Equipment Sector with a strong educational background and extensive professional experience.

He holds a Master's in Marketing from SP Jain Institute of Management & Research and has completed an Advanced Management Program at the University of Pennsylvania - The Wharton School.

His educational journey also includes studies at Hyderbad Public School, Executive Management Course at Alliance Manchester Business School, and a Bachelor's in Economics Statistics from Elphinstone College Mumbai.

Currently serving as the Executive Director of the Auto & Farm Sectors at Mahindra Group, Rajesh Jejurikar has previously held key positions within the organization, including President of the Farm Equipment Sector.

His illustrious career path encompasses leadership roles such as President at Zee Entertainment Enterprises Limited and Chief Executive of the Automotive Sector at Mahindra & Mahindra Ltd.

Prior to these roles, he has also served in various capacities within Mahindra Group, including Chief of Operations in the Automotive Sector, Managing Director at Mahindra Renault, Executive Vice President of Marketing & Sales, and Vice President of Marketing.

Before his tenure at Mahindra, Rajesh Jejurikar gained valuable experience at Marico Limited as Group Product Manager / General Manager - International Business and at FCB Ulka as a Group Manager.

His diverse professional journey also includes a role as an Area Sales Manager at Voltas Ltd PCP Division, showcasing his well-rounded expertise in different sectors.

Rajesh Jejurikar's contributions in the Farm Equipment Sector and his vast experience in various leadership positions solidify his reputation as a respected industry leader.

Highlights

Aug 21 · linkedin

The Mahindra Thar is an emotional phenomenon. This was very visible as we launched the three-door version exactly four years ago on 15th August. The pandits always foretold that three-door products will never sell in India. Thar proved conventional wisdom wrong by garnering huge initial hype, and then went on to become a big volume brand, selling 65,000+ vehicles in F24.  The Thar tapped into a latent insight - “the desire to explore”, and to get away from the humdrum, stress-filled lives and became a symbol of that societal movement.   Extending a successful brand is exciting but challenging. The crux is how to keep the core DNA intact as you create new reasons to buy. The new Thar needed its own identity to signify that it was new and evolved. We named it Thar ROXX to capture the values of a vibrant Rock Star and the solidity of a Rock. The entire country was in anticipation of this extension which could be a way to achieve their dreams. The Marketing team at our Automotive Division, along with our Advertising agency -The Womb, tapped into this national movement by creating a rock version of a very popular song. You may have seen it in parts as a teaser campaign. Do watch the entire video here. https://lnkd.in/gVCSCFZ3

Also read the Hindustan Times article on why the Mahindra Thar ROXX is creating such a stir. https://lnkd.in/ggZBsbzG

Mahindra Group Mahindra and Mahindra Limited [Automotive and Farm Equipment Business] The Womb Hindustan Times

May 15 · linkedin

In this past week, as we concluded our Automotive Annual Dealer Conference, I reflected on the huge pillar of strength that our dealer partners have been. They have provided unwavering support through thick and thin and are raising the bar in serving our customers and representing our brand. Most importantly, the continuous feedback on our products and policies drives us to improve and elevate our offerings. The meet had smaller group discussions with partners who push us to do better with open conversations and new ideas. The communication meet is also an occasion to share stories and plans, recognise excellence and celebrate success. 

Here's to another year of shared success, growth, and collaboration.

Mahindra Group Mahindra and Mahindra Limited [Automotive and Farm Equipment Business]

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Location

Mumbai, Maharashtra, India