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Ralph Barsi

VP, Global Inside Sales at Tray.io

Ralph Barsi is a seasoned professional with a diverse skill set encompassing writing, public speaking, and practical implementation. Currently, he holds a pivotal role as the Vice President of Global Inside Sales at tray.io, where he leads the worldwide inside sales team and focuses on delivering exceptional service.

Ralph Barsi has a solid educational background, having studied Executive Decision Making at the University of California, Berkeley, Haas School of Business, and obtaining a BA in Communication from Saint Mary's College of California. Additionally, he attended St. Ignatius College Preparatory, which laid the foundation for his academic journey.

Throughout his career, Ralph Barsi has honed his expertise in inside sales, leadership, and strategic decision-making. Prior to his current role, he served as an Advisor at Loopio, bringing valuable insights and guidance to the organization.

With a passion for helping others and a dedication to continuous improvement, Ralph Barsi exemplifies a professional who is committed to excellence in his field. His blend of experience, education, and practical skills makes him a prominent figure in the realm of inside sales and leadership.

Highlights

Aug 27 · linkedin

“Stop REPORTING the weather and start PREDICTING it!” While at ServiceNow, a leader I admire said those exact words to me.

Many of us miss this point when presenting to executives. We share our team’s strong results, but don’t include the key indicators.

We say things like this:

“Last quarter, we created $100M in new pipeline.” “We responded to 3 RFPs and hosted 28 demos.” “In the last 6 weeks alone, we closed five 3-year deals!”

Which is like saying:

“Last quarter, the sun shone two-thirds of the time.” “A big group of tourists visited and we spoke to most of them.” “Since summer started, we’ve gotten larger dinner reservations.”

Great work, but yawn…

Instead, own the leading indicators, the inputs, and the story.

Tell leaders what’s coming down the pike, and how your team is already ahead of it, and what contingency plans are in place to mitigate risk.

Now, you’re saying this instead:

“Last quarter, we created $100M in new pipeline, and given the success of our recent ABM efforts, we expect to drive $150M in new pipeline next quarter.”

“We responded to 3 RFPs and hosted 28 demos, and since our RFP win rate is up 30%, we expect 2-4 major deals in Q4.”

“In the last 6 weeks alone, we closed five 3-year deals, and anticipate the longer contract terms to lift LTV as well as benefit CAC rates.”

“Considering how early and how often we’re seeing Brand X mentioned by prospects, we’ve executed a more proactive prospecting campaign to ensure we’re first on the scene.”

  • Shape the narrative when presenting to leaders.
  • Instill confidence (and calmness) by being ahead of the game.
  • Call the shots for your "business within the business."

And for all that's good...

Stop REPORTING the weather and start PREDICTING it! ☀️

Aug 13 · linkedin

Zappos, 7-Eleven, and Pandora have earned their place. Same with Under Armour, Oracle, and LinkedIn.

And now Kahua is on the Inc. 5000 list. 🎉

This achievement happens with help from many people. There’s being ON a team and there’s BEING A TEAM.

Big difference!

Hats off to Kahua’s leadership, partners, and customers. Thank you to everyone at Inc. Magazine for this honor.

We are just getting started…

Ralph Barsi
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Location

San Francisco, California, United States