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Randa Salloum
Owner of Collective Will
Randa Salloum is the owner of Collective Will Secondhand & Vintage, a Vancouver-based business specializing in pre-owned and vintage items.14 She is also an entrepreneur with experience in marketing and event organization.
Professional Background
Salloum is the Founder and CEO of CIEL Creative Marketing, a boutique marketing agency based in Vancouver.2 Her entrepreneurial journey includes co-founding ARCHIVE, Canada's Largest Consignment Warehouse Sale, in 2018.3 In 2021, she launched Collective Will, which focuses on providing secondhand and vintage items.3
Recent Challenges
Salloum recently faced a significant business challenge when Meta (formerly Facebook) deactivated her store's Instagram account in May 2024.1 This suspension, which lasted 52 days, was due to a mistaken report by a brand protection company acting on behalf of a global bag brand.1 The account suspension severely impacted her business, as she lost a vital revenue stream and connection to her local community.1
Business Approach
After regaining control of her social media account, Salloum adjusted her strategy:
- She now uses Instagram primarily for community building rather than direct sales.1
- She's more cautious about posting content related to big brands to avoid potential issues.1
Salloum's experience highlights the risks small businesses face when relying heavily on social media platforms for their operations.1
Highlights
Hey Archive is looking for volunteers to assist with takedown on Monday, March 2nd from 9am-5pm. We will need to take down all clothing from racks and place them into their designated boxes for seller pick ups. As well as putting away hangers in boxes. Please pass along if you know anyone who is interested! Email [email protected] #vancouver #vancouverevents #vancouverjobs
A&W Food Services of Canada Inc. cooks their Beyond Meat vegan patties on the same grill with beef, bacon and eggs. The cross-contamination goes against the values of vegetarians and vegans and can be harmful to anyone with severe food allergies. This is also false information if stating the patty you are eating is vegan, when it may be cross-contaminated.
Additionally, their staff does not mention this to customers upon ordering. If you feel the need to help change A&W's policy, please sign and share this!
#beyondmeat #petition #creatingchange #vegans #veganbusiness #veganism
