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Randy Wootton
GTM Executive operating in CEO, CSO, GM and Board Capacities
Randy Wootton is a prominent figure in the tech industry, currently serving as the CEO of Maxio, a leading provider of billing and financial operations solutions for B2B SaaS companies. His career spans over 20 years, during which he has held significant roles at major companies like Microsoft, Salesforce, and Percolate, a company he led before it was acquired by Seismic in 2019. At Percolate, Wootton transformed the company into an industry-leading content marketing platform.13
Early Life and Education
Wootton began his professional journey in the U.S. Navy, where he served as a naval aviator. He graduated from the U.S. Naval Academy and holds an MBA from Harvard Business School, which laid the foundation for his future leadership roles in the tech sector.34
Career Highlights
- Maxio: As CEO since May 2022, Wootton has focused on integrating SaaSOptics and Chargify into Maxio, enhancing its capabilities to support startups in accelerating their growth.26
- Percolate: Before joining Maxio, he was the Chief Strategy Officer and President at Percolate, where he oversaw corporate strategy and business development after its acquisition by Seismic.5
- Rocket Fuel: Wootton served as CEO at Rocket Fuel, a predictive marketing platform, where he successfully repositioned the company as an AI-driven SaaS [provider.47]
Leadership Style
Wootton is known for his strategic approach to leadership, emphasizing operational efficiency and addressing customer challenges. He has been involved in multiple mergers and acquisitions throughout his career, showcasing his ability to navigate complex corporate environments.13
Board Memberships
In addition to his role at Maxio, Randy Wootton serves on the boards of several companies, including Guidant and Opal, contributing his expertise to various tech initiatives.25
Randy Wootton's extensive experience in both military and corporate settings has positioned him as a key influencer in the tech industry, particularly in SaaS growth strategies.

