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Rashed Alharmoodi
Director of External Corperate Relations at Mubadala
Professional Background
Rashed Alharmoodi currently serves as the Director of External Corporate Relations at Mubadala Investment Company, a highly regarded investment firm based in Abu Dhabi, United Arab Emirates. In this pivotal role, he is tasked with building, protecting, and promoting Mubadala's corporate brand across diverse markets. Rashed has been instrumental in managing key communications initiatives, including the significant merger communications surrounding the IPIC-Mubadala merger, as well as overseeing Mubadala's bi-annual results announcements. His expertise in corporate communications and strategic brand management is underpinned by his extensive experience in various sectors, with a particular focus on engagement and partnerships that resonate within the community.
In addition to his corporate responsibilities, Rashed is actively involved in Mubadala's community engagement initiatives. He oversees initiatives such as the Mubadala World Tennis Championship, which not only fosters sports in the UAE but also highlights Mubadala's commitment to community involvement and cultural connections.
Before ascending to his current role, Rashed was the Head of Communications for Emerging Sectors at Mubadala, where he provided strategic communication counsel to the leadership across key sectors such as Real Estate, Infrastructure, Capital, and Healthcare. His depth of knowledge and ability to navigate corporate communications through complex frameworks has allowed him to develop effective strategies that align with Mubadala’s vision and goals.
Prior to his tenure at Mubadala, Rashed made significant contributions as a Public Relations Manager at Dubai World. Here, he focused on strengthening government ties, fostering positive community relations, and managing elite delegations, an experience that undoubtedly honed his skills in public relations and stakeholder engagement.
Education and Achievements
Rashed holds a Bachelor’s degree in Business Administration with an emphasis on Marketing and Communications from the American University in Dubai. This solid educational background laid a strong foundation for his career in communications and corporate relations, providing him with essential skills in marketing strategy, branding, and consumer engagement.
In addition to his degree, Rashed has achieved a Level One Chartered Financial Analyst (CFA) certificate, which enhances his financial acumen and ability to strategize corporate communications from a financially informed perspective. This unique combination of expertise allows Rashed to engage effectively with various stakeholders, enhancing Mubadala's credibility and authority in financial communications.
Rashed is also recognized as the creator of the beloved Emirati cartoon, Mansour, which serves as an innovative platform aimed at empowering Emirati children. The cartoon endeavors to instill a sense of pride and responsibility, encouraging the younger generation to embrace their cultural heritage while preparing for the future. This creative initiative is a true reflection of Rashed’s passion for nurturing the community and promoting Emirati identity.
Achievements
Throughout his career, Rashed has successfully managed numerous high-profile communications projects that exemplify his exceptional skill set and commitment to excellence. His leadership during the IPIC-Mubadala merger communications is a testament to his capability to handle sensitive and complex information while engaging various audiences and maintaining corporate integrity.
His strategic oversight of the Mubadala World Tennis Championship has not only increased the visibility of Mubadala in the sports sector but also demonstrated the company’s commitment to enhancing community engagement through sports. Rashed's proactive approach has allowed Mubadala to position itself as a key player in promoting both sporting events and local talent.
A firm believer in the power of communications as a tool for societal change, Rashed’s creation of Mansour Cartoon illustrates this belief. The cartoon not only entertains but also educates Emirati children about their cultural roots while empowering them to shape the future. This initiative has been celebrated for its role in fostering a sense of national pride and responsibility among the youth.
In summary, Rashed Alharmoodi's extensive experience in corporate external relations, strategic communications, and community engagement underlines his significant contributions to Mubadala Investment Company and the UAE at large. His dynamic career journey, exceptional educational credentials, and innovative initiatives reflect his commitment to excellence and his genuine passion for making a positive impact in the community.
