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Raul Vazquez

CEO & Co - Founder of FOCUS, Inc

Raul Vazquez is a marketing expert with a wealth of experience in generating response from audiences. He has been part of successful advertising campaigns, such as the George Foreman Grill, and has acquired valuable lessons along the way. Vazquez believes that creative is the straw that stirs the drink and that all advertising works if the right price is paid. He has a keen eye for measuring the response of advertising and understands the constant change in the industry. Vazquez received his education at UCF College of Business and currently serves as CEO & Co-Founder at Focus Inc.

Highlights

Dec 17 · linkedin

Dealers Struggle to Maintain Subprime Profits

Facing challenges with third-party subprime leads, dealers are experiencing a surge in advertising expense, often exceeding $1000 Cost Per Car Sold. Despite sharing profits, dealerships continue to purchase these leads, driven by the challenges to sell cars, the fear of losing potential volume, and think they can’t do better.

However, a more cost-effective alternative does exist. Dealerships taking charge of their advertising, independently or with Focus, can generate significantly more leads at a fraction of the cost. For instance, in markets where 100 third-party lead costs $2500, Focus can generate twice as many leads for the same ad spend – and does so in volume.

Focus has dealers generating over 2000 leads a month while still maintaining a cost per lead less than that of lead providers. Take control of your advertising -slash costs, generate more leads and deliver more cars.

May 1 · linkedin

0% and Cash Back Paves the Way for Auto Manufacturers in April

While it did take longer than expected, many manufacturers have started offering 0% and cash back in an attempt to jumpstart sales.

While that will be a result, someone needed to do it sooner and lead the pack for a while. Being part of the herd will diminish the value of these campaigns.

But its not too late for manufacturers on the low end to gain an advantage. Many of the deals are on high-end vehicles.

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Raul Vazquez
Raul Vazquez, photo 1
Raul Vazquez, photo 2
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Location

Tampa, Florida, United States