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Ravi Mehta

Product Director at Facebook

Highlights

Feb 14 · twitter

Awesome new podcast on how to scale consumer companies from @philgcarter!

Jun 17 · linkedin

I recently did a group chat with Everything Marketplaces, a community & network of 2,200+ marketplace founders, teams, & leaders, to share some of my learnings on building marketplaces. We discussed how marketplace builders can win in the challenging early innings of building a marketplace by focusing on five factors:

💵 Price Advantage — Offer the most competitive prices in the market. Amazon is a prime example of a marketplace that has leveraged its scale to provide unbeatable prices.

🏷️ Exclusive Supply — Provide unique inventory that can't be found on other platforms. Etsy and Turo have excelled by curating one-of-a-kind handcrafted goods and privately-owned vehicles, respectively. 

👀 Discoverability Advantage — Make it effortless for customers to find exactly what they need and difficult to comparison shop elsewhere. Airbnb and Faire have mastered the art of discovery through personalized recommendations and curated selection.

🥽 Trust Advantage — Establish your marketplace as the safest, most reliable option for transactions. Uber and Lyft built trust through driver vetting while StockX authenticates high-value collectibles.

😁 Fulfillment Advantage — Deliver a superior end-to-end purchase & delivery experience. Upwork streamlines hiring and paying freelancers while Steam makes buying and playing games seamless -- going as far as creating Steam Deck, a portable gaming device that is one of the best places to experience games available on Steam's marketplace.

How does your marketplace stack up across these five dimensions? What's one thing you could do differently to better capture demand? I'd love to hear your thoughts!

Tinder hires Facebook veteran Ravi Mehta to oversee product development - Silicon Valley Business Journal - Silicon Valley Business Journal

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Ravi Mehta
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Experience

Product Director at Facebook
Vice President, Consumer Product at Tripadvisor

Education

Master Of Business Administration, Mit Sloan School Of Management
Bachelor Of Science In Computer Systems Engineering, Boston University

Location

Los Angeles, California, United States