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Ravinder Atwal
Experienced Commercial Marketing Leader | Brand Management | Shopper, Customer, Consumer Marketing | Drinks Expertise | Strategy | Business Planning | FMCG | Global Markets | On and Off Trade | Coach |
Ravinder Atwal is the Global Marketing Director at Saicho Sparkling Tea, a company that specializes in sparkling tea beverages.12 Based in the United Kingdom, Atwal has over 500 connections on LinkedIn, indicating a strong professional network in the industry.1
Professional Background
Atwal joined Saicho Sparkling Tea relatively recently, as indicated by a LinkedIn post where they shared their excitement about taking on the role of Global Marketing Director.2 This position suggests that Atwal has significant experience in marketing, particularly in the beverage industry.
Education
Ravinder Atwal holds a BA Hons degree, which they obtained between 2000 and 2003.3 While the specific field of study is not mentioned, this educational background likely contributes to their qualifications for a senior marketing role.
Career Focus
In their role at Saicho Sparkling Tea, Atwal is likely responsible for developing and implementing global marketing strategies to promote the company's products. Saicho Sparkling Tea offers complex flavor profiles and positions itself as an alternative to alcoholic beverages, which could be part of Atwal's marketing focus.4
Personal Interests
Interestingly, Atwal has expressed a personal interest in moderating alcohol consumption, which aligns well with Saicho Sparkling Tea's positioning as a non-alcoholic alternative.2 This personal connection to the product may inform their approach to marketing the brand.
Ravinder Atwal's LinkedIn profile (username: ravinder-atwal-b29557a) would be an excellent resource for more detailed information about their professional experience and accomplishments in the beverage industry.
Highlights
Our team continues to grow! We are looking for a creative Social Media and Content Manager that is excited to get stuck into leading socials and content in the luxury non-alcoholic drinks space.
It's an exciting time to join the team! Please share with anyone in your network that this role could be relevant for.
Representation
I had a moment… and it’s worth talking about.
If I am honest, the representation of people of colour in the workplace is not something I have always been conscious of, even as a British South Asian. Call me lucky, privileged, or naïve, but I hadn’t given much thought to my race or acknowledged the prejudiced experiences I had buried deep in my subconscious, until the Black Lives Matter movement.
Now, like many of us, I can’t help but notice representation, or the lack of it, all the time.
So a couple of weeks ago, at our Cocktails In The City activation in London, where we worked with the wonderful team at Thin White Duke to create “Asian-inspired” cocktails, it really hit me when myself, Rico Grewal, Varun Sarna and Sherwin Acebuche were all standing together in our corner of Bedford Park promoting our authentically Asian brands... We were doing it! Creating the representation that is needed in the drinks industry. (📸 Kodak moment). Not only through the brands themselves, but the people behind them too.
Kudos to Andrew Scutts for supporting us to bring this to life. Thanks to the team at Thin White Duke and Dav Eames for their mixology magic and creating some truly remarkable cocktails (I’m still not over the pickled pineapple garnish!).
With most of us having worked in the UK drinks industry for a while, this sparked a great conversation about the lack of people of colour in the drinks industry, in our personal experience. Especially in hospitality, creative roles, and leading brands, and why that might be?
It just so happens to be South Asian Heritage Month, I would love to connect with other South Asians working in the drinks industry to keep the conversation about representation alive. I don’t have any answers, but maybe we can work something out together. Drop me a DM if you fancy a conversation over a cocktail.
Saicho Sparkling Tea Tarsier Southeast Asian Spirit Kaveri Drinks
#hospitality #southasians #drinksindustry #community #beverage
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