Suggestions
Ray Grieselhuber
Founder & CEO, DemandSphere. Solving data problems for ecommerce and programmatic SEO teams.
Ray Grieselhuber is the Founder and CEO of DemandSphere, a data and analytics platform that focuses on enhancing SEO strategies for e-commerce and programmatic SEO teams. Based in Columbus, Ohio, he has been leading DemandSphere since its inception in May 2010, following its acceleration at Y Combinator. The platform aims to transform vast amounts of SEO data into actionable insights that drive growth for businesses globally.1
Professional Background::
- DemandSphere: As CEO, Grieselhuber has developed the company into a key player in the enterprise SEO market, working with numerous global businesses and startups.
- DemandMarkets: He also serves as the CEO of DemandMarkets in Japan, where he provides digital marketing and data-driven IT services.
- Functionize: Grieselhuber co-founded this AI-driven UX and testing automation platform from June 2015 to June 2017.
- iProspect: Earlier in his career, he was the Chief Technical Architect at iProspect, where he contributed to building one of the first enterprise SEO platforms.1
Grieselhuber's expertise spans several areas including digital marketing, content strategy, and machine learning. He is also proficient in Japanese, reflecting his international business engagements.1
Highlights
SGE renamed to "AI Overviews" and there is a much deeper integration with the SERPs than what we've seen.
It makes more sense from a UX perspective, give users the ability to customize the SERPs by interacting more with the various filters / SERP Features. Obviously we've seen this already with Zero Click results, so this is an improvement on that experience.
Again, the impact will be determined by pixel depth, as well as what gets included in the results, which will be highly personalized. We're going to see an even longer tail but also far less predictability in what can be measured, so we will see a lot more research and sampling workflows emerge.
How all of this integrates with paid (particularly shopping and other feeds) will be fascinating to watch and we can expect Google to iterate quickly based on user interactions.
All of this makes getting good data from the SERPs a strategic imperative.
Yes, we will be handling it in DemandMetrics and SERP Intelligence.
