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Ray Powell

CEO @ STIR | xDisney | x20th Century Fox | xAwesomenessTV

Ray Powell is a seasoned professional specializing in bridging the gap between brands and entertainment by connecting brand marketers with digital publishers and creators.

His academic background includes earning an MBA from USC Marshall School of Business and a BSBA in Marketing and Statistics from the University of Florida's Warrington College of Business.

Ray Powell has held prominent roles in various organizations throughout his career, including serving as the Founder and CEO of New Republic Merchandise, CEO of STIR, Brands+Entertainment, VP of Global Head of Entertainment Brand Partnerships at AwesomenessTV (NBCUniversal), VP of Global Brand Partnerships at Twentieth Century Fox, Director of Strategic Marketing and Promotions at The Walt Disney Company, Director of Brand Development/Co-Head of Music at DavieBrown Entertainment (TMA), Associate Brand Manager at Mattel, Inc., and completing MBA internships in Innovation and New Products at Nestle USA and Partnerships and Business Development at Live Nation Entertainment.

Highlights

Oct 31 · linkedin

🎃🍰 Spooky Season Just Got a Whole Lot Sweeter! 🍰👻

We're turning October into SCOOBtober, with the most epic Halloween collaboration we’ve ever cooked up.

🦴 Picture this: A life-sized Scooby-Doo cake, handcrafted with astonishing detail, that's almost too good to eat! 🎂👀 To do this, we teamed up with hyper-realistic cake artist, @cakeitwithjustin, to bring this masterpiece to life. 🎨🍰 The attention to detail is mind-blowing🤯

Created for our clients at Food Network and Warner Bros. Entertainment, this campaign showcases the power of creativity and the endless possibilities within the influencer marketing space. It's all about tapping into pop culture, embracing nostalgia, and creating content that resonates with audiences.

Check out the link in the comment for a behind-the-scenes look at the making of the Scooby cake!

#Scoobtober #influencermarketing #creatormarketing

McKenna Tunney Ashlee Meese Nicole Smith Emily Garcia

Sep 28 · linkedin

How did you celebrate Batman Day? 🦇

We did it in true Gotham style by partnering with YouTube’s preeminent invention engineer, Hacksmith Entertainment Ltd. , to create an epic, life-like Batcave, complete with secret entrances and more Batman products and custom-engineered Bat-gear than you can shake a Batarang at. 🌃💥

Created for Warner Bros. Discovery, this video was the ultimate homage to the Dark Knight himself, featuring over 50 licensed Batman products that any fan would dream of owning. 🦸‍♂️🦇

The response has been nothing short of Bat-tastic! 🎉📈 With over 1 Million views already, it's clear that Batman's enduring appeal continues to capture hearts worldwide. 🌎🖤

Stay tuned for more exciting collaborations! 💥

#BatmanDay #Influencermarketing #contentmarketing

McKenna Tunney Ashlee Meese Nicole Smith

Ray Powell
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Location

United States