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Raz Godelnik
Associate Professor at Parsons School of Design. My book: Rethinking Corporate Sustainability in the Era of Climate Crisis - A Strategic Design Approach
Raz Godelnik is an Associate Professor of Strategic Design and Management at Parsons School of Design - The New School in New York.14 He is known for his work in sustainable business models, design for 1.5°C lifestyles, and corporate responses to the climate crisis.14
Professional Background
Godelnik has been with Parsons School of Design since 2012, starting as an Adjunct Faculty and progressing to his current role as Associate Professor.4 He currently serves as the Director of the BBA Strategic Design and Management Program.14 Previously, he co-directed the MS in Strategic Design and Management program from 2015 to 2018.1
Research and Teaching
His research focuses on:
- Developing sustainable business models
- Designing low-carbon lifestyles
- Helping companies move beyond sustainability-as-usual1
Godelnik teaches undergraduate and graduate courses in innovation, leadership, sustainable design, business models, and strategic design.13
Publications
Godelnik is the author of "Rethinking Corporate Sustainability in the Era of Climate Crisis - A Strategic Design Approach," published by Palgrave Macmillan in 2021.14 He regularly writes articles on sustainable business, climate change, and strategic design, which can be found on his Medium profile.4
Entrepreneurial Experience
He is the co-founder of two green startups: Hemper Jeans and Eco-Libris.13
Education
Godelnik holds an MBA from Tel Aviv University and a BA in Communication and Economics from the Hebrew University.1
Current Focus
As of 2025, Godelnik is focusing on designing for 1.5C lifestyles, particularly addressing the challenges of transforming lifestyles in the Global North to align with a low-carbon economy.2 He is exploring the roles that both individuals and companies can play in this transition, emphasizing the potential of strategic design in facilitating this change.2
Highlights


