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Rebecca Allen
Co-founder and CEO at Helix Hair Labs and Rebecca Allen
Rebecca Allen is an accomplished entrepreneur and business leader based in New York City. She is currently the Co-Founder and CEO of Helix Hair Labs, a hair care tools brand focused on hair wellness and innovative products.12
Professional Background
Rebecca's career journey includes:
Goldman Sachs Experience::
- Vice President from December 2015 to September 2017
- Associate from July 2012 to December 20151
Entrepreneurial Ventures::
- Founder and CEO of Rebecca Allen, Inc. (October 2017 - Present)
- Co-Founder and CEO of Helix Hair Labs (May 2022 - Present)1
Education
Rebecca has a strong educational background:
- MBA in Finance from Columbia Business School
- BA in History of Art from Williams College1
Helix Hair Labs
Helix Hair Labs, founded by Rebecca, is a hair care tools brand that aims to revolutionize hair wellness. The company offers a range of products including soft goods, accessories, hardware, and wet products, all designed to promote healthy hair growth, minimize styling damage, and provide protection.2
Vision and Impact
Rebecca is passionate about creating efficiency and efficacy in hair care. She aims to develop products for all hair types while recognizing and celebrating the diversity of hair textures and styling practices across different cultures. Her goal is to provide solutions that allow people to feel great about their hair without sacrificing other aspects of their lives.2
Previous Ventures
Before Helix Hair Labs, Rebecca founded a women's footwear business. During the pandemic, she pivoted her focus to hair care, recognizing changing consumer behaviors and the potential for innovation in the hair care industry.2
Rebecca Allen's entrepreneurial journey showcases her ability to identify market opportunities and create innovative solutions in different industries, from footwear to hair care.
Highlights
This year Rebecca Allen, Inc. kicked off the holiday shopping season with the announcement that our All Weather Boot was selected as one of Oprah Winfrey's Oprah's Favorite Things 2023 (Oprah Daily LLC). We quickly sold out on Amazon and have experienced some of our best sales days in our small brand's short history.
The back story: A few years ago Paula Lee reached out from Oprah Daily to review some of our styles for the coveted list. We were so excited to even be on their radar. When we didn't get selected, we just shrugged it off (as an entrepreneur, rejection is nothing new!). This summer Paula reached out again and we were delighted to share updates on the biz and that we were launching our first collection of boots for fall. We sent samples over and waited.
We designed the All Weather Boot to look smart indoors and work hard outside. We made it with a soft flannel inner lining because I always wanted a Chelsea style boot that kept my toes warm in the winter. We certainly know that Ms. O. appreciates a cozy fit, so when the team reached out to ask for a follow up call with Adam Glassman and Gayle King we had a feeling that it was good news.
What I didn't know was that Oprah herself would join our Zoom as she was surprising a handful of first time Favorite Things winners. The whole team made the moment so fun and special, and it was truly an honor to meet Oprah, Gayle and Adam. As a small brand that thinks a lot about who our core customer is, it's incredible to grasp the demographic reach that Oprah and her team achieve through different channels.
This moment has launched a lot of other exciting moments for our brand (national TV segments and more fun stuff to come). So, as we head into 2024, I'm feeling energized and looking forward. And I'm very grateful to my biz partner Carly Stapleton, my team and advisors; and to all of my support, especially Yosef Johnson 😽
Check out a fun article on the announcement here:
Come join Helix Hair Labs for a demo and hang at thirteen lune tomorrow at their new Flagship store in LA. ⚡️🚀
