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Rebecca Allen

Helping Content and Martech businesses scale sustainably | Business Leader | Adviser | Chair & NED

Rebecca Allen is a dynamic and creative business leader with a successful track record in digital marketing solutions, particularly content marketing and smart technology.

With over 20 years of industry experience, Rebecca has led the commercial growth of digital marketing businesses across various sectors including SaaS, martech, media, and agency services.

She specializes in devising and executing commercial strategies for new product launches, geographical expansions, and business turnaround, with a focus on Europe and the US.

Rebecca has held key leadership roles in sales, marketing, and client success, contributing to the success of senior executive teams in the industry.

Currently, she is spearheading the launch of a new content platform that leverages blockchain technology and combines human creativity with AI at https://contentedmedia.com/.

Rebecca Allen also shares her expertise with digital marketing businesses to help them scale successfully and enables leadership teams to thrive.

She holds multiple Non-Executive Director and Advisor positions and serves as the Chair of the Board at Positive News.

Rebecca's educational background includes a Bachelor of Arts (Joint Hons) in Media & Cultural Studies and Literature, Life & Thought from Liverpool John Moores University.

She has previously held various leadership positions in organizations such as Contented, Pardalis, Collingwood Advisory Ltd, StoneShot, BCMA, Miappi, Codec, The Drum, Contently, Outbrain, BrightTALK, Indigo Papa, HowTo TV, Centaur Media plc, and more.

Rebecca Allen has a strong background in digital marketing, content creation, leadership, and strategic business development, making her a valuable asset to the industry.

Highlights

Jul 31 · linkedin

We recently put together a best practice guide to 'Navigating AI in Branded Content' for the Branded Content Marketing Association (BCMA), incorporating insights from members across the ecosystem. DM me for the whole thing!

GenAI is changing the game for branded content creation, fast. This guide outlines key considerations for practitioners and leaders and provides tips and advice for incorporating it into your business. Here are some key takeaways:

Creativity meets AI: AI brings speed and data smarts, but the human touch remains key. It's about boosting our creativity, not handing over the reins.

Tackling bias: AI-generated content is prone to biases. We need diverse data and human checks to keep our content fair and free from harmful stereotypes.

Transparency matters: Being upfront about AI use builds trust. Let's be clear with our audience about when and how we're using AI in our content.

Copyright puzzles: The legal side of AI-created and hybrid content is still evolving. Stay informed and chat with experts to avoid missteps.

Scaling smartly: AI opens doors for personalized content at scale, but let's not sacrifice quality, and stay true to brand voice.

AI will be a game-changer for branded content, but it's on us to use it wisely and well. To download all 24 pages go to the BCMA website or DM me!

#BrandedContent #AIinMarketing #ContentStrategy #Contentmarketing #GenAI BCMA (Branded Content Marketing Association) Havas Play Lewis Silkin

Apr 22 · linkedin

Wind energy infrastructure installation was up 50% last year compared to 2022, making it a record year for the industry globally, with 117GW of new capacity installed in 54 countries. Let's also celebrate the wins on #EarthDay www.positive.news Seán Wood Lucy Purdy Aimée Anderson Harriet Kingaby Jake Dubbins

Rebecca Allen
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Location

London, England, United Kingdom