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Rebecca Atkins

Global Engagement - Content Strategy - Research & Insights - Analytics

Rebecca Atkins is a digital strategist with extensive experience in social media and marketing. She worked as Marketing Account Manager, Network Communities at YPO from November 2020 to October 2021.1 During her tenure, she achieved several notable accomplishments:

  • Consulted CEO board members on community experience strategies
  • Created content and distribution strategies to drive engagement
  • Developed content testing analysis for manufacturing and automotive industry groups, resulting in audience engagement increases of 13% and 15% respectively
  • Produced a campaign that grew MicroForum 72% year-over-year
  • Piloted a "taskforce" model that increased event attendance by 10% and virtual content engagement by 12%

Her professional background includes roles at various organizations such as:

  • Manager of Global Social Media at MoneyGram International (October 2023 - Present)
  • Director, Connections Strategy at The Marketing Arm (October 2021 - October 2023)
  • Sr. Social Media Strategist at The Richards Group (July 2017 - November 2020)

She holds a Bachelor of Business Administration in Marketing from the University of Arkansas, graduated in 2012, and has additional certifications in data science and communication.1

Highlights

Jan 1 · ohb.org
Rebecca Atkins Takes the Helm of OHB's Board of Directors
Rebecca Atkins Takes the Helm of OHB's Board of Directors

Related Questions

What specific strategies did Rebecca Atkins use to increase engagement in the automotive and manufacturing industry groups at YPO?
How did Rebecca Atkins' role at MoneyGram differ from her role at YPO?
What were the key achievements of Rebecca Atkins during her time at The Marketing Arm?
Can you provide examples of the content strategies Rebecca Atkins developed for her clients at The Richards Group?
What innovations did Rebecca Atkins introduce at YPO to enhance community experience?
Rebecca Atkins
Rebecca Atkins, photo 1
Rebecca Atkins, photo 2
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Location

Dallas, Texas