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Rebecca Boston Sobel
CMO, LolaVie | Ex: Google, Fenty Beauty, Clorox, Levi's, Edelman
Rebecca Boston Sobel is the Chief Marketing Officer (CMO) at LolaVie, an award-winning haircare brand founded by Jennifer Aniston.1 She assumed this role in May 2024.1 Prior to joining LolaVie, Rebecca served as the CMO at True Botanicals from April 2020 to April 2024.1
Rebecca is known for her expertise in strategic marketing and driving growth for iconic consumer brands.2 Her career highlights include:
- Launching major innovations at Levi's and Google2
- Leading the global social marketing disruption for Fenty Beauty2
- Holding leadership positions at Kendo Brands, Inc., where she developed strategies for brands like Fenty Beauty by Rihanna and Ole Henriksen skincare1
- Directing global social marketing at Google for the Pixel phone launch1
- Working in various marketing roles at companies such as Bare Escentuals and The Clorox Company1
Rebecca holds a B.A. in Public Relations from California State University-Sacramento.1 She is recognized for her ability to lead dynamic, innovative marketing teams, with many team members following her across multiple companies.2
At LolaVie, Rebecca is likely to play a crucial role in showcasing the brand's scientific credentials and balancing its celebrity backing with its commitment to innovation.3
Highlights
I’m thrilled to share that I've begun a new chapter as Chief Marketing Officer at LolaVie, the award-winning haircare brand by Jennifer Aniston!
I couldn't be more excited. Not only does LolaVie have an incredible brand foundation and genius team behind it, but it also has a personal connection for me...
When I was a young teen, doctors discovered I had a massive tumor on the left side of my brain, and they had to shave half my head in order to operate on it. As you can imagine, a half-shaved head was an absolute nightmare for a teenage girl! After years of insecurity, when my hair finally grew back long enough, I marched straight to the hair salon with a People magazine and showed them a picture of Jennifer Aniston's "Rachel" haircut from Friends. That haircut, and feeling a little bit like Jennifer, ignited such a happy and dramatic change in my confidence - it was truly transformative for me!
Years and years later, I just couldn't be more excited about the opportunity to take that experience and special magic of Jennifer Aniston, plus the incredible brand and products of LolaVie, and harnessing them into a movement that brings joyful, transformative confidence to people around the world.
I couldn't be more grateful and excited!
Excited to share that True Botanicals was selected as one of BeautyMatter's 2024 FUTURE50 brands to know and watch as they define the beauty landscape today and tomorrow!
True Botanicals is so special, a brand that continues to defy expectations for natural, vegan and safe skincare on every level - from product performance to business staying power and growth.
2024 is already off to an incredible start, it's going to be another huge year for us!
https://lnkd.in/ge6NwF8Q
