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Rebecca Brett

Senior Planner at AMV BBDO | APG Creative Strategy Gold Winner 2023

Rebecca Brett, Senior Planner at AMV BBDO

Rebecca Brett is a Senior Planner at the advertising agency AMV BBDO in London.12 She has over 500 connections on LinkedIn under the username rebeccafrancesbrett.1

Some key facts about Rebecca Brett:

  • She joined AMV BBDO in December 2022, expressing excitement about working with the agency's planning team.2
  • Prior to AMV BBDO, she built up her expertise as a Senior Planner at integrated agency TBWA:no-wrap[Manchester.]
  • In July 2024, she shared her thoughts on how the campaign messaging played out in the UK's first "TikTok election" for AMV BBDO.3
  • Her LinkedIn profile lists her as based in London and solving business problems with creative thinking.1

So in summary, Rebecca Brett is an experienced Senior Planner at the prominent London advertising agency AMV BBDO, with a background in integrated agencies and a focus on creative problem-solving.

Highlights

Jul 3 · linkedin

With Thursday's general election fast approaching, I have been keeping an eye on the changing landscape of political advertising. Here are some of my musings on the current trends and strategies.

Jul 2 · linkedin

🗳️ Exploring 2024's Election Ads with Creative Review 🗳️

As we approach the general election, I had the opportunity to chat with Creative Review about how political campaigns in the UK are evolving.

Some highlights:

Hope vs. Fear: Examining the Conservative Party's historically effective fear-based messaging and the implications of what I call ‘fear fatigue’.

TikTok's Political Debut: For the first time, TikTok has become a major player in UK politics. I discuss how Labour is riding the wave with trend-driven, meme-centric content that taps into TikTok's 'hope-hungry' algorithm to connect with younger voters.

Community-First Campaigning: I explore Labour’s grassroots and influencer-first strategy, touching on their success with local engagement and relatable content which lies at odds with The Conservatives' more traditional, top down approach.

🔗 Full Article: https://lnkd.in/e4JKcA4Z

#Election2024 #PoliticalCampaigns #CreativeReview #TikTok

AMV BBDO

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Rebecca Brett
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Location

London, England, United Kingdom