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Rebecca Corliss
VP Marketing at VergeSense
Rebecca Corliss is a seasoned marketing professional with a passion for growth companies experiencing market shifts and opportunities for thought leadership plays.
She has a track record of success at VergeSense, Owl Labs, and HubSpot, where she played vital roles in driving growth and building strong sales and marketing processes.
During her time at VergeSense, the company witnessed an 8X growth under her leadership, focusing on transforming the workplace through data-driven solutions.
At Owl Labs, Rebecca spearheaded the go-to-market efforts for Meeting Owls, contributing to the company's remarkable journey from 0 to 35,000 customers during her tenure.
Her extensive experience at HubSpot, where she spent over 8 years and saw the company grow from a small team to over 1,500 employees post-IPO, highlights her deep understanding of scaling businesses.
In addition to her professional endeavors, Rebecca is also a serial 'aca-prenuer,' having founded Boston-based a cappella groups and currently leading The Eight Tracks.
She holds a Bachelor's degree in Communication with a Public Relations concentration from Boston University and has also participated in a Study Abroad Program at Dublin City University.
Rebecca's valuable contributions as VP of Marketing at VergeSense, Marketing Advisor at CloudZero, and various marketing leadership roles at Owl Labs and HubSpot demonstrate her expertise in driving marketing strategies for high-growth companies.
As a sought-after speaker and writer, Rebecca Corliss shares her insights and experiences with a wider audience, further establishing herself as a thought leader in the marketing industry.
Highlights
When I had the chance to chat with Luke Stenis from CHG Healthcare a month or so ago, he said something profound: I want to change my company and how we work together from the data out.
From the data out.
It stuck with me. Honestly, it stuck with our whole team. And now, we’re hosting an entire virtual conference on that very idea — driving company transformation, starting with the data. GrowthLoop Live has come to life: https://hubs.li/Q02JDCVM0
I’m over the moon to be hosting and speaking. My role is to help showcase some of the amazing stories from companies like Priceline, NASCAR, Kansas City Royals, Snowflake, and Google Cloud. I am also especially psyched to share the stage with Scott Brinker (again!) and my new good friend Luke, who I know will knock your socks off.
I believe that truly great things happen when marketing and data teams come together.
So join us on October 1, and bring a friend. Marketers, bring an ally from the data team. Data scientists, share GrowthLoop Live with a marketing leader eager to transform their teams from the data out.
Lastly, I need to give major kudos to my remarkable team for bringing this to life. 👏 A huge thank you and a loud round of applause to the incredible Alison, Melanie, Dakota, Julia, Hannah, and Michael. You are my dream team, and I’m thrilled to be a part of it.
Let's talk about a match made in heaven: marketing and data teams.
Okay, okay. Maybe these teams have been “star-crossed” for a while. Why? Well, I need to poke at my marketing crew a bit. We’ve been treating the data team as a transactional partner for too long. But imagine this: What if these two groups actually joined forces, and had the same mission? 🤔
Here's the deal:
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Collaboration is key - When marketing and data teams share the same GTM vision, they become a dynamic duo. We can leverage each other's strengths to drive better outcomes. 💪
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Shifting the narrative - Instead of seeing data as a hurdle (get me my list! please!), work together to create a unified data strategy so it inspires the campaigns we could do. This benefits the entire organization. 🥳
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Organizational shifts - We're not just improving campaigns by fostering collaboration between marketing and data teams. We're setting targets and driving fundamental shifts in how our companies achieve them. Now that's powerful. 💥
There are many, many reasons for data and marketing teams to join forces. The big one for me? The future of marketing isn't just about creativity…it's about creativity powered by data-driven insights. And together, there's no limit to what we can achieve.
Let's break down those silos and pave the way for a new era of marketing excellence! Who's in?
#MarketingWithData #CollaborationWins #DataDrivenMarketing
