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Rebecca Rosen (Weitman)
Sr. Marketing Strategy Lead @ Google + YouTube | Variety, Omnicom / TMA | Founder at Business Matchmaking Group
Rebecca Rosen (Weitman) is a Senior Marketing Strategy Lead for Commerce at Google and YouTube. Based on the available information:
Professional Background
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She currently works at Google as a Senior Marketing Strategy Lead focused on Commerce for both Google and YouTube.23
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Rebecca is based in Los Angeles, California.3
Skills and Expertise
Rebecca appears to have strong skills in:
- Business development leadership
- Digital strategy
- Marketing strategy, particularly for commerce and advertising
Her colleagues have noted that she has an excellent work ethic and is both talented and creative in her approach to digital strategy.1
Other Roles
In addition to her position at Google, Rebecca is also:
Professional Approach
Based on her LinkedIn activity, Rebecca shares insights on digital marketing topics. For example, she has posted about how Google Ads can be impactful for businesses2, indicating her expertise in this area.
While more detailed information about her specific responsibilities or achievements at Google is not available from the given sources, her senior role in marketing strategy for major platforms like Google and YouTube suggests she likely plays an important part in shaping commerce-related marketing initiatives for these tech giants.
Highlights
Excited to share that I’ve been promoted to Senior Marketing Strategy Lead, Commerce at Google / YouTube!
A record 200.4M consumers shopped over the Cyber 5 holiday weekend, surpassing last year’s record of 196.7 million (via National Retail Federation)!
But the party's not over 🎉 -- 46% of US holiday spending happens after Cyber Monday (according to Mastercard).
Few insights:
🛒 Last-Minute Deals Rule: Shoppers are hungry for bargains! Extend your deals and promotions to capture those eager to finish their lists. Gen Z is especially deal-hungry, so target them with precision! 👀
🎁 Gifting Takes Over: 82% of December purchases are gifts for others! Time to shine with gift guides, bundles, and personalized recommendations. Help shoppers find the perfect present and win their ❤️ (and wallets).
🍀 New Brands Get Lucky: As shoppers chase gifts, they're open to fresh faces. In 2022, the purchasing of new brands – ones that holiday shoppers hadn't considered in the past – increased significantly as the season progressed. If you're a new brand, this is your moment. Showcase your unique offerings and attract customers who'll stick around long after the holidays.
🙆♀️ Can't offer steep discounts after BFCM? Consider:
- Bundling your products
- Showcasing products under $50 / $100
- Play up free or expedited shipping and free returns
- Create spend incentives (Spend X to save Y)
- Merchandising products into gifting categories (hosting, parties, self-gifting, gifts for Mom, etc.)
- Offer special personalization / customization for holiday gifting
#commerce #holiday #retail #marketing #gifting #deals #cyberweek #google #youtube
