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Rebecca Silliman
Professional Background
Rebecca Silliman is an accomplished communications professional with a diverse background in marketing, public relations, and strategic communications. Currently serving as Principal at Whipsmart Communications, she has dedicated her career to crafting compelling narratives and driving impactful messaging for various respected brands. Her expertise extends across multiple sectors, including consumer goods, fitness, and technology. Over the years, Rebecca has honed her skills in developing effective communication strategies that resonate with audiences and strengthen brand identities.
Before her current role, Rebecca amassed significant experience in senior communications positions at various renowned organizations. Notably, she served as the Director of Communications for Connected Fitness at Under Armour, where she played a pivotal role in shaping the company’s messaging and public image in a competitive market. Rebecca was also a key member of the team at Modcloth, where she influenced the brand's voice and community engagement through innovative marketing campaigns.
Prior to that, Rebecca worked as the General Manager at Sutherlandgold Group and held a vice president position at The Outcast Agency, gaining extensive insights into client management and strategic development. Her tenure as Director at Zeno Group further emphasized her capacity to drive communication initiatives that support business goals.
A dedicated professional, Rebecca’s career began at Ketchum, where she sharpened her skills as an Account Supervisor, before advancing to the Marketing Communications Manager for The Americas at Shure Incorporated, where she instrumentalized campaigns that elevated brand recognition across North America.
Education and Achievements
Rebecca's academic journey laid a strong foundation for her successful career in communications. She pursued her Bachelor of Arts degree in Television, English, and History at Indiana University Bloomington, where she developed a keen understanding of storytelling, media mechanics, and critical analysis. Her education equipped her with the essential skills needed to thrive in the fast-paced communications landscape.
Additionally, Rebecca furthered her education at General Assembly, gaining contemporary insights into digital marketing strategies and modern communication channels, which have proven invaluable in her professional roles.
She began her educational journey at Castle High School, which solidified her early passion for communication and storytelling.
Rebecca's commitment to community and sustainability is evident in her previous role as a member of the Board of Directors at City Slicker Farms, where she contributed her expertise to support urban farming initiatives and community outreach programs.
Notable Achievements
With over a decade of experience in the communications field, Rebecca Silliman boasts a number of notable achievements that highlight her proficiency in building brands and engaging audiences. Her innovative approaches to integrated marketing communications and strategic public relations have won her accolades in the industry.
At Under Armour, Rebecca successfully spearheaded multiple product launches and brand awareness campaigns, significantly increasing customer engagement and driving sales growth. Her work at Modcloth transformed the brand's presence across digital platforms, cultivating a loyal customer base and community that aligned with the brand's values.
Recognized for her creativity and strategic thinking, Rebecca has enabled organizations to navigate communications challenges effectively while building overarching brand narratives that capture and inspire audiences. Her ability to lead teams and inspire collaboration amongst diverse stakeholders has made her a sought-after professional in the communications space.
Rebecca Silliman is a prominent figure in the field of communications, known for her dynamic leadership and expertise in crafting strategies that elevate brand visibility and foster community connections. With a rich educational background and extensive industry experience, she continues to make significant contributions to every organization she is part of.
